Marketing Manager

KEY RESPONSIBILITIES:

Marketing Strategy & Execution:

• Develop & Execute Marketing Plans: Create strategies that align with business objectives and measurable KPIs.
• Omni-Channel Integration: Lead the implementation of the Omni-Channel solution, ensuring seamless integration and optimization of all marketing channels.
• ROI Measurement: Use Zoho CRM to track leads and campaign results, analyzing ROI by incorporating real-time data on costs and outcomes.

Brand Consistency & Standardization:

• Logo Profiling & Brand Guidelines: Ensure standardized usage of company logos, fonts, and colors across all departments and regions.
• Template Development: Create and maintain standardized templates for presentations, banners, and marketing materials, ensuring a unified corporate identity.
• Thematic Templates: Collaborate with management to align marketing materials with yearly themes, mottos, or slogans, ensuring consistent branding across all touchpoints.

Data-Driven Marketing:

• Analyze Marketing Data: Leverage Zoho CRM, social media analytics, and other tools to make informed decisions, ensuring continuous optimization of marketing efforts.
• Campaign Analysis: Provide detailed reports on event and campaign performance, suggesting improvements to drive engagement and lead generation.

Content Creation & Management:

• Supervise Content Development: Oversee the production of digital and offline content (blogs, social media posts, videos) aligned with product promotions and company messaging.
• Ensure SEO Optimization: Drive SEO initiatives to improve search rankings and increase organic traffic across platforms.

Event & Campaign Management:

• Plan & Organize Events: Lead the execution of online and offline events, ensuring they align with marketing goals and effectively generate leads.
• Measure Event Impact: Use Zoho CRM to measure the effectiveness and ROI of events and campaigns, ensuring continuous improvements.

Team Leadership:

• Lead & Mentor the Team: Provide leadership to the junior marketing team, guiding their development and ensuring alignment with company goals.
• Collaborate with Departments: Work cross-functionally with sales, product, and customer success teams to ensure cohesive marketing efforts.

Success Metrics:

• Achieving targeted lead generation and campaign ROI.
• Effective Omni-Channel utilization for integrated marketing efforts.
• Improvement in engagement metrics (social media, events) and increased website traffic through optimized SEO.
• Leadership in mentoring and developing the marketing team, contributing to an enhanced team performance.

CORE COMPETENCIES REQUIRED:

Data-Driven Leadership:

• Proven experience using data to guide marketing decisions, particularly through tools like Zoho CRM, Google Analytics, or similar platforms.

Strategic Marketing:

• Ability to create marketing strategies that drive measurable business outcomes, particularly in lead generation and campaign ROI.

Content Management & SEO:

• Expertise in managing content across platforms with a strong understanding of SEO best practices.

Event & Campaign Management:

• Strong skills in organizing events and running campaigns that directly contribute to lead generation and business growth.

Team Leadership & Collaboration:

• Ability to mentor a team, foster collaboration, and create a results-driven work environment.

QUALIFICATIONS:

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: Minimum 4-5 years of experience in marketing, with at least 1-2 years in a leadership role.
• Tools: Proficiency in Zoho CRM, digital marketing platforms, content management systems, and social media tools.
• Skills: Strong communication, strategic planning, and data analysis skills, with an ability to present insights to key stakeholders.

JOB OVERVIEW:

The Marketing Manager is responsible for leading the marketing initiatives and ensuring alignment with the RevOps division's business goals. This role emphasizes data-driven decision-making, utilizing tools like Zoho CRM to track campaign effectiveness, measure ROI, and streamline the lead funnel. The Marketing Manager will drive the Omni-Channel platform to consolidate marketing funnels, manage social media, work closely with the vendors to optimize SEO and organize marketing events. You will also oversee content creation and lead a small marketing team, ensuring team members are well-guided and contributing to revenue growth.

• Candidate must possess at least Degree.

• Competitive salary with performance bonus.
• Dental and medical benefits.
• Professional development and training opportunities.
• Regular working hours from Monday to Friday.
• Dress Code – Smart Casual (T-shirt and Jeans) in office and Formal Wear when meeting customer.