Digital Marketing Expert

Synapsys Digital is a consulting company specialized in Digital Marketing and we are based in Kuala Lumpur. We provide expertise to help our clients develop and secure their digital strategy through a diversity of services, including Data Management, Web Publishing, Emailing campaigns, Paid Advertising and Search Engine Optimization. Created in 2018, Synapsys Digital has a unique corporate culture being a Malaysian company with a French management. With over 20 marketing specialists employed since its launch, the company is steadily growing thanks to the trust clients have been putting in us.

As a Digital Marketing Expert, you will be responsible for helping to build and optimize campaigns. This is a fantastic opportunity for someone who is self-motivated and thrives in a fast-paced, international workplace. The ideal candidate will have shown campaign design, implementation, and tracking experience across a variety of campaign types and disciplines.

Duties and Responsibilities

Execute regional digital marketing programs, including SEM, marketing automation, social media, website and online advertising campaigns

Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention

Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impression and email campaigns

Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals

Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space

Support and execute the digital demand generation strategy, including development with all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows.

Requirements

• Bachelor's Degree in Marketing or equivalent experience
• Certifications in Google Ads or social media platforms would be beneficial as well.
• 3 to 5 years of experience in digital campaign execution and demand creation, including knowledge of digital acquisition strategies (SEA & Displays – AdWords) and campaign administration.
• Ability to set up and optimize Google & LinkedIn paid Ads campaigns
• Good analytical skills : Ability to understand and make marketing decisions based on the data from different sources (Google Analytics, Google Ads, Facebook Ads)
• Creative Vision: Ability to provide direction in content development (video, images, copywriting…) dedicated for different marketing funnel
• Ability to solve problems and consider process improvements
• Capacity to manage numerous objectives and tasks at the same time
• Strong written and verbal communication skills in English.
• Personal characteristics: self-disciplined, independent, data and efficiency driven, and motivated

Why join us?

• Opportunities for growth and advancement in the digital marketing industry awaits successful candidate.
• A Creative, Innovative and Highly motivated work environment
• Energetic, passionate, and vibrant work culture