Performance Marketing Specialist (Social Media)

Performance Marketing Specialist (Social Media) We are looking for an experienced and motivated Performance Marketing Specialist to join our team. This role will play a crucial part in developing and executing social media and digital marketing campaigns to drive growth and engagement. If you have proven experience in running successful campaigns and are ready to make an impact, we would love to hear from you. Key Responsibilities: • Plan and Execute Digital Campaigns: o Develop and implement performance marketing strategies, focusing on social media platforms, including Meta (Facebook and Instagram), TikTok, and LinkedIn. o Manage and optimise campaigns through platform-specific tools such as Ad Manager to maximise results. o Conduct A/B testing and experiment with different strategies for continuous performance improvement. • Content Creation and Ad Copywriting: o Create compelling ad copy and develop content briefs that align with campaign objectives. o Work collaboratively with the creative team to ensure engaging and on-brand visual assets. o Design landing page wireframes and coordinate with designers to ensure alignment with marketing goals. • Campaign Monitoring and Optimisation: o Monitor the performance of marketing campaigns and provide detailed analysis and reporting. o Track KPIs and ROI to assess the effectiveness of each campaign and suggest data-driven optimisations. o Collaborate with internal teams, such as design, tech, and SEO, to ensure cohesive and effective campaigns. • Website and Content Management: o Ensure client websites and landing pages are up-to-date and aligned with current campaigns. o Work with development teams to maintain the accuracy and functionality of digital assets. Requirements: • Experience: o A minimum of 2 years of experience running campaigns across major social media platforms, including Meta (Facebook and Instagram), TikTok, and LinkedIn. o Proven expertise in using Ad Manager for campaign setup and management. o Familiarity with Google Analytics for tracking and analysing performance. • Technical and Platform Knowledge: o Hands-on experience with platform-specific tools and best practices for optimising campaigns. o Knowledge of current trends and innovations in performance marketing and social media advertising. • Skills: o Strong analytical skills with the ability to interpret data and make informed campaign decisions. o Excellent communication and collaboration skills, with a proactive and team-oriented mindset. o Effective multitasking and time-management abilities to handle multiple projects simultaneously. Availability: • We are looking for a candidate to join us by mid-December, with an ideal start date of December 1st. If you are ready to contribute to impactful digital campaigns and thrive in a collaborative environment, apply now and join our dynamic team. We look forward to welcoming you and achieving outstanding results together.