Digital Marketer

Oversee planning and managing marketing campaigns that promote a company's brand, products, and services. His duties include planning campaigns, analyzing metrics, and identifying trends. He typically have experience in art direction and social media. Responsibilities: 1. Build, own and implement robust performance marketing campaigns/initiatives. 2. Drive a digital roadmap designed to significantly impact customer acquisition and retention results. 3. Lead digital marketing efforts across paid media channels - Google ads (AdWords, Display Gmail Ads, Shopping Ads, YouTube Ads, Social Media Ads (FB, instagram, Tik Tok), mobile apps advertising, etc 4. Driving the sales performance of the e-commerce platform/sales page (direct purchase) and providing online leads (O2O) for sales teams. 5. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Requirements: 1. Bachelor's Degree in Marketing or related field. 2. Excellent writing skills and verbal communication abilities 3. Attention to detail and ability to multitask and manage multiple projects. 4. Strong analytical thinking and problem-solving abilities. 5. Capable of identifying, attracting and engaging target audiences. 6. Up-to-date knowledge of digital marketing trends and developments. 7. Creative in devising informative, engaging and motivational digital campaigns. 8. Proven marketing experience on different digital platforms. 9. experience with leading and managing social media marketing campaigns knowledge of email, newsletters, push notification and display advertising campaigns ability to use SEO, SEM and marketing databases for promotional purposes 10. understanding of landing pages optimisation, user funnels and A/B testing 11. proficiency in using website analytics tools, ad serving tools and marketing software