Senior Marketing Executive

As a Senior Marketing Executive , you will lead and execute marketing strategies that drive brand awareness, lead generation, and business growth. You will collaborate with cross-functional teams to implement innovative campaigns, manage digital marketing efforts, and contribute directly to the company’s sales pipeline through lead generation initiatives.

Key Responsibilities:

1. Marketing Strategy and Planning

• Develop and execute marketing strategies that align with business objectives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Plan and execute campaigns across multiple channels (digital, print, events) to drive lead generation.

2. Lead Generation and Nurturing

• Develop and implement lead generation strategies using digital channels, including email marketing, SEO, SEM, and paid advertising.
• Create lead nurturing workflows to convert leads into opportunities, working closely with the sales team.
• Optimize landing pages and calls-to-action (CTAs) for maximum lead capture.

3. Digital Marketing Management

• Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media to drive inbound traffic.
• Collaborate with content creators to maintain high-quality, lead-generating content.

4. Brand Management

• Ensure consistent brand messaging across all platforms and materials.
• Monitor brand perception and implement strategies to enhance the company’s brand positioning.

5. Campaign Performance and Reporting

• Track and analyze campaign performance metrics, providing actionable insights to improve lead generation.
• Present monthly reports on lead generation, digital marketing performance, and ROI.

6. Event Coordination and Promotion

• Lead marketing efforts for company’s events, workshops, and webinars, ensuring they contribute to lead generation.
• Collaborate with the sales team to promote company’s training programs effectively.

7. Collaboration with Sales and Client Success Teams

• Work closely with sales and client success teams to align on marketing initiatives, ensuring effective lead hand-off.
• Support sales efforts with lead nurturing and conversion strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3-5 years of marketing experience, preferably in B2B lead generation.
• Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, LinkedIn).
• Proficiency in lead generation tools and marketing automation (HubSpot, Marketo, or similar).
• Excellent communication (English, BM & Mandarin Languages) and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.

What We Offer:

• Good working culture and environment.
• Opportunity for fast track development programme for high potential.
• Work with young, vibrant and collaborative team and leaders.
• Attractive reward and remuneration

Job Types: Full-time, Permanent

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• Marketing: 2 years (Preferred)

Language:

• , read and write Mandarin (Preferred)