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Responsibilities
Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives.
Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns.
Monitor, analyse and report campaign performance results against targets set by the business.
Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives.
Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications.
Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand.
Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space.
Assist to develop efficient and intuitive marketing strategies.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Initiate and control surveys to assess customer and merchant trends and behaviours.
Organise offline events such as workshops or focus groups for customer and merchant research.
Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.).
Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.).
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
Monitor progress of campaigns using various metrics and submit reports of performance.
Assist with any ad-hoc day to day tasks as required by the team.
Desired Skills & Experience
Bachelor’s degree in Marketing or related discipline.
Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary.
A passionate and creative go-getter with the ability to work independently with little supervision.
A commercial thinker with a keen sense of market & consumer trends.
Excellent analytical skills and ability to understand business financials.
Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention.
Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines.
A love for travel, and a keen understanding of different cultures.
Ability and willingness to work across different time zones.
Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
