Fashion Marketing, Communications & Public Relations Executive

Full Time, onsite
Melium Sdn Bhd
Kuala Lumpur, Malaysia

RM 3,500 - RM 3,500 / Per Mon

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Marketing Promotions

To plan and assist in marketing promotions along the year to increase sales and brand awareness

a. Tactical & yearly promotions (friends and family sale, end of season sale, privilege sale)

b. Third-party promotions (landlords, banks, etc)

To ensure marketing strategy is aligned with digital strategy (social media)
To ensure related departments (VM, Boutiques, IT, Loyalty, and Finance) are aware of any marketing promotions
To monitor and study competitor’s marketing strategy and promotions
To brainstorm and suggest attractive marketing promotions

Marketing Communications & Collaterals

To Work closely with the Head of Marketing to set directions for all campaigns and group's communication activities
To assist the direction of look & feel with Head of Marketing, Communication and Graphics teams.
To assist the direction, look & feel of all collaterals such as style guides, newsletter, webmail’s, postcards, etc.
To oversee, set the look & feel of all marketing campaigns, personalized campaigns according to each brand in order to create brand awareness & sales initiatives
To edit and proofread written pieces before publication/blasting (edm, social posts, sms text)
To draft marketing materials and communications (edm, social posts, sms text)
To arrange for delivery of printed materials to boutiques and outlets

a. Printed materials: Vouchers, flyers, invitation card, letters to customers, signage’s

b. Digital collaterals: EDM, E-Invite, Social Media Posts

Digital & Social Media Marketing

To strategise, plan and execute engaging digital campaigns
To work on, create & upload engaging Social Media Content on all platforms
To track and analyse the efficacy of social media posts and engagement
To help grow a relevant list of followers that leads to Sales Conversion
To post Sponsored ads and track the efficiency of Boosted posts.

Email Marketing

To design email newsletter templates and edm
To segment email newsletter lists
To review email newsletter metrics
To clean up the database (adding in and updating new data)
To blast email newsletter to customers

Marketing Budget

To update individual brand budgets and ensure all marketing spending is budgeted
To obtain approval for marketing budget and quotations from hod
To submit Purchase Orders in compliance with SOPs and in a timely fashion

Marketing Presentations & Proposals

To create yearly, seasonal and campaign-based marketing presentation.

a. Marketing Presentation

b. End of season sale presentation

Marketing Reports

To generate and update marketing related reports
To prepare reports by collecting and analyzing sales data provided by the stores

a. Newsletter reports (Mailchimp)

b. Sms/mms reports

c. Sales Reports

Relationship Management

To maintain and secure a good relationship with landlords, current partners and potential partners.
To source for suppliers with the best quality and pricing

E-Commerce

To work closely with the graphics team and planning of e-commerce on collaterals
To source for suppliers for e-commerce collaterals

a. E-commerce proposal

b. Quotations from suppliers

To support and assist event co-ordinations; dealing with suppliers & contractors as necessary and liaising
To coordinate and communicate with Creative Communication and graphics team to create collaterals to support the opening event E.g. mall standees, web mails, invitation cards, style guides, SMS, etc.

Public Relations

To liaise with media and KOLs as required for promotional support of products and/or brands stories
To manage samples from principals and to and from media
To manage influencer seeding and track ROI in terms of Sales and/or brand awareness

Key Performance Indicators

Achieve higher total sales and market awareness & visibility for all fashion brands under the group including F&B and Outlet Business.
Support in increasing engagement, traction and followers on all Melium’s Digital Platforms including E-Commerce, Melium App, Social Media platforms, EDM Open Rate
Support with App and Social Media Uploads, Sponsored Ads & Boosting Posts.

Requirements
- Minimum Diploma/Advanced Diploma in journalism, mass communications or other relevant qualifications
- 2 years’ experience in PR & Marketing would be ideal but not required
- PowerPoint & Excel skills required
- Good presentation skills would be an asset

- Excellent multitasting skills
- Good time-management skills
- Great interpersonal and communication skills
- Good command of both spoken and written English

Job Types: Full-time, Permanent

Pay: Up to RM3,500.00 per month

Benefits: