Senior SEO Specialist

Full Time, onsite
Publicis Groupe
Kuala Lumpur, Malaysia

Salary undisclosed

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Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Client Relationship Management:
- Act as the strategic consultant and main point of contact for clients, ensuring that their business objectives align with SEO efforts.
- Advise clients on SEO best practices and strategic opportunities, fostering strong, long-term relationships.
- Lead strategic discussions and presentations, translating complex SEO insights into actionable recommendations that resonate with clients.
- Manage expectations, timelines, and deliverables, ensuring clients are consistently updated on performance and progress.
SEO Strategy Development & Oversight:
- Develop high-level SEO strategies tailored to each client’s business goals, focusing on growth, visibility, and long-term success.
- Provide expert SEO consultancy, identifying key opportunities for optimization across on-page, off-page, and technical aspects of SEO.
- Collaborate with internal teams, including content, development, and outreach, ensuring seamless execution of strategies without needing hands-on involvement.
- Stay updated on industry trends and algorithm changes, offering proactive insights to keep clients ahead of the curve.
Project Management & Coordination:
- Oversee the implementation of SEO campaigns, guiding internal teams and ensuring that all efforts are aligned with the client’s strategic objectives.
- Manage cross-functional teams, ensuring timely delivery of SEO strategies, from keyword planning to reporting, while maintaining a high level of quality.
- Use project management tools to track progress, deadlines, and client deliverables, ensuring that projects run smoothly.
Reporting & Insights:
- Provide data-driven insights and high-level performance reports to clients, focusing on key SEO metrics such as visibility, traffic growth, and ROI.
- Review and interpret SEO analytics and competitor analysis, presenting actionable recommendations and long-term strategies for improvement.
- Lead monthly or quarterly strategic reviews with clients, ensuring they understand their SEO performance and upcoming plans.
Consultancy and Innovation:
- Position yourself as a trusted advisor, offering tailored SEO solutions to meet the unique challenges of each client’s market and audience.
- Continuously seek innovative approaches and tools to improve client results, from content strategies to technical enhancements.
- Collaborate with C-level executives or marketing heads on aligning SEO with overall business objectives, ensuring maximum impact on digital growth.

Qualifications

5+ years of experience in SEO, with a focus on consultancy and strategy management.
Strong experience in client-facing roles, particularly in advising and managing high-level SEO strategies.
Ability to translate SEO data and insights into client-friendly recommendations, building trust and credibility.
Expertise in using SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) for strategic insights rather than hands-on tasks.
Experience in managing teams and projects, ensuring that SEO strategies are effectively implemented by the team.
Excellent communication, presentation, and project management skills, with the ability to manage multiple clients and projects at a high level.
A consultative approach, with a focus on long-term growth and client success rather than hands-on execution.