Trend Analysis and Content Strategy
RM 3,000 - RM 5,000 / Per Mon
Original
Simplified
- Both roles involve analyzing trends to identify the best content promotion opportunities. This includes understanding what types of content resonate with audiences and leveraging this insight to optimize campaigns.
- In both cases, the specialist is responsible for creating briefs or scripts for influencers to ensure consistent messaging and alignment with brand goals.
- KOL/Influencer Management:
- Both roles handle end-to-end management of KOLs, from identifying suitable influencers to creating briefs, presenting these briefs, and reviewing performance.
- The roles focus on building and maintaining relationships with influencers, ensuring that their output aligns with brand objectives and maintains consistency in branding.
- Brand Consistency: Both roles emphasize maintaining consistent branding across campaigns. They ensure the brand remains recognizable, up-to-date, and exciting to customers, which is critical for building long-term brand equity.
- Supervising Campaigns Across Channels: Both roles involve supervising campaigns across multiple channels to increase brand awareness, engagement, and sales. They also coordinate campaigns to make sure all touchpoints maintain the same brand standards.
- UGC and Micro-KOL Team Management: handling a UGC (User-Generated Content) and Micro-KOL team, suggesting a focus on managing smaller-scale influencers and encouraging consumer-generated content.
- The Trend and Content Optimization Specialist role might include some UGC analysis but doesn’t emphasize managing a dedicated UGC team or micro-KOLs specifically. The primary focus is on creating scripts and analyzing trends.
- Both roles involve analyzing trends to identify the best content promotion opportunities. This includes understanding what types of content resonate with audiences and leveraging this insight to optimize campaigns.
- In both cases, the specialist is responsible for creating briefs or scripts for influencers to ensure consistent messaging and alignment with brand goals.
- KOL/Influencer Management:
- Both roles handle end-to-end management of KOLs, from identifying suitable influencers to creating briefs, presenting these briefs, and reviewing performance.
- The roles focus on building and maintaining relationships with influencers, ensuring that their output aligns with brand objectives and maintains consistency in branding.
- Kind & friendly environment
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