Senior Associate, Data Analyst (Loyalty Program)

Company Introduction

Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. It is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of its consumers' daily lives in the region and aims to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group, powered by its world-class technology infrastructure.

Team and Role Introduction

Job Summary: We are seeking a detail-oriented and proactive Senior Associate to lead a workstream within our seller programs team. Seller programs is a team that manages the design and implementation of programs aimed at driving seller growth via tasks, seller commitments and benefits provided to sellers. The ideal candidate will be responsible for program management, stakeholder collaboration, and reporting. The role includes setting and working with

Responsibilities

• Program Management: Lead the design, execution and optimization of specific seller KPIs (e.g. ads spend, GMV, traffic driving KPIs, mechanics adoption KPI and etc.) within our seller benefit programs, ensuring alignment with overall program goals.
• Target Setting: Develop and set clear, achievable targets for the sellers and monitor progress
• Stakeholder Collaboration: Collaborate with cross-functional teams including business development, account managers, marketing solutions, finance and others to ensure seamless delivery and promotion of seller benefit programs.
• Staff Supervision: Manage one junior staff member, providing guidance, support, and performance feedback to ensure high-quality work output and professional development.
• Data Analysis: Analyze workstream performance metrics, gather feedback from sellers, and use data-driven insights to make continuous improvements.
• Communication: Act as the main point of contact for sellers and key account managers to address their questions and concerns promptly and effectively.
• Reporting: Prepare and present regular reports on workstream performance and impact, including key metrics and recommendations, to senior management.
• Market Research: Stay informed about industry trends and competitor programs to ensure our seller benefits remain competitive and attractive.

Requirements/Qualifications(must have)

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 3 - 4 years of experience in PMO or program benefits design / management, preferably within the ecommerce or retail industry
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in using project management and data analysis tools.
• A proactive and results-oriented approach to work.
• Familiarity with ecommerce platforms and seller ecosystems is a plus.

Skills Needed:

• Critical Thinking: Ability to analyze situations, identify problems, and devise effective solutions.
• Time Management: Excellent organizational skills with the ability to prioritize tasks and meet deadlines.
• SQL: Proficiency in SQL is preferred for data analysis and reporting.
• Attention to Detail: Meticulous approach to ensuring accuracy and quality in all aspects of work.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle change effectively.
• Team Collaboration: Strong ability to work collaboratively with team members and stakeholders.