Business Director (Media)

Company Description The Experience Agency. Accenture Song is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. To unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet.

We are looking for Business Directors (Media) who can provide strategic analytics-driven media strategy consulting to clients to help them create the most innovative customer experience and improve digital marketing effectiveness.

Job Responsibilities: Contribute to the holistic cross-channel media strategy across integrated accounts where Accenture is actively managing a clients paid media budget. This may include:

• Architect the overall media strategy and media mix across tasks and channels
• Define optimal rollout plans and GTM strategies
• Integrate with cross functional internal teams including creative, brand and digital teams
• Conduct audience and media research
• Be a key point of contact for day-to-day clients
• Lead a team to shepherd work from strategy through to delivery teams
• Partner with media and ad technology vendors
• Optimize campaigns for business outcomes through the funnel
• Collaborate on creating learning plans with intelligence teams
• Support a team of media planners and traders, responsible for developing integrated, cross-channel media plans and campaign execution
• Establish media objectives and strategies for cross channel advertising campaigns
• Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives
• Actively help to develop and grow Accenture’s media practice by contributing to POVs and exchanging knowledge with colleagues
• Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events
  
  
  

Skill Requirements:

• Bachelor’s degree or equivalent (minimum 10 years) work experience
• Understands all elements of the media planning cycle, and experience planning for full funnel accounts
• A passion and track record of creating integrated, impactful and breakthrough work
• Strong understanding of how paid, owned and earned channels work together to create breakthrough campaigns
• Experience with media planning and forecasting across an entire media program
• Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
• Ability to handle client discussions and relationships with a high degree of independence and manage client expectations on a day-to-day basis. The role would involve significant level of direct client connects, so the person is expected to have a good command on English and generally high degree of confidence managing interpersonal engagements
• Passionate about media and future trends in the industry
• Experience with large client-facing projects, ideally in agency, consulting or other business-related services
• Experience managing several team members, vendors and client relationships
• Experience working with media planning tools (e.g. Nielsen, DTAM etc.) and consumer tools GWI, YouGov.
• Experience with audience and media budget sizing, and defining client media mix
• Examples of award-winning work
• Strong with numbers and data
• Needs to be proficient with MS Office, particularly Excel and Powerpoint.
• Highly organized, detail oriented, and results focused
  
  
  

Recommended:

• Experience working at a Consulting firm will be beneficial
• Experience working at a marketing agency (focused on digital marketing) or proven understanding of the agency ecosystem and ways of working
• Keen awareness and understanding of the latest relevant digital commerce and marketing trends and happenings
• Hunger to learn on the go and upskill based on team and client requirements