Specialist, Marketing Communications (Branding)
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Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization! #UnlimitingYourPotential
Top Reasons To Join Us
• Awarded as the Most Preferred Graduate Employers (2022& 2023) & Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
Role
The Day-To-Day Activities
• Brand custodian. You will be the representation of U Mobile’s brand identity: To inspire, guide, design and construct innovative comms to all Malaysians based on our core brand values.
• Marketing and comms lead for all things related to corporate brand comms ideas, creative, key message development & all brand-related activities (to both internal employees and external Malaysians).
• Development of strategic brand plan (includes No.1 5G and Network narrative) to create an ‘always-on’, top-of-mind presence to position U Mobile as an innovative market leader amongst all Malaysians via paid, owned and earned media channels.
• Lead the development & safeguard the brand experience via 360 marketing scope: which includes ATL, BTL, Retail, Social and Digital platforms.
• Lead the conversation & collaborative efforts with all relevant parties, such as internal stakeholders, cross-functional teams, external creative & media agencies, and potential like-minded vendors and partners.
• End-to-end responsibility for campaign ideation, budget management and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, festive campaigns, event management, retail experiences, reports, employee engagements, and so forth.
• Reports to the Head of Brand Comms.
About You
• Education: Bachelor’s Degree in Business, Marketing, Advertising, or a related field.
• Experience: 5-8 years of experience in Business, Marketing, or Advertising, with prior experience in the telco industry being a strong advantage.
• Industry Knowledge: In-depth understanding of telco trends, particularly in 5G technology and emerging innovations such as AR/VR.
• Strategic Skills: Proven experience in developing and executing brand and marketing strategies, communication plans, and innovative campaigns.
• Analytical Ability: Strong analytical skills to interpret market trends, consumer insights, and behaviour.
• Multi-Tasking: Ability to manage multiple projects and meet tight deadlines.
• Technical Proficiency: High proficiency in Microsoft PowerPoint and Excel.
• Data Savvy: Comfortable working with raw data, and a keen interest in consumer research and analytics.
• Communication Skills: Strong interpersonal and communication skills (both verbal and written), discipline with attention to detail and teamwork mentality.
• Personal Attributes: Independent, proactive, and able to collaborate effectively with diverse stakeholders.
What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization! #UnlimitingYourPotential
Top Reasons To Join Us
• Awarded as the Most Preferred Graduate Employers (2022& 2023) & Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
Role
The Day-To-Day Activities
• Brand custodian. You will be the representation of U Mobile’s brand identity: To inspire, guide, design and construct innovative comms to all Malaysians based on our core brand values.
• Marketing and comms lead for all things related to corporate brand comms ideas, creative, key message development & all brand-related activities (to both internal employees and external Malaysians).
• Development of strategic brand plan (includes No.1 5G and Network narrative) to create an ‘always-on’, top-of-mind presence to position U Mobile as an innovative market leader amongst all Malaysians via paid, owned and earned media channels.
• Lead the development & safeguard the brand experience via 360° marketing scope: which includes ATL, BTL, Retail, Social and Digital platforms.
• Lead the conversation & collaborative efforts with all relevant parties, such as internal stakeholders, cross-functional teams, external creative & media agencies, and potential like-minded vendors and partners.
• End-to-end responsibility for campaign ideation, budget management and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, festive campaigns, event management, retail experiences, reports, employee engagements, and so forth.
• Reports to the Head of Brand Comms.
About You
• Education: Bachelor’s Degree in Business, Marketing, Advertising, or a related field.
• Experience: 5-8 years of experience in Business, Marketing, or Advertising, with prior experience in the telco industry being a strong advantage.
• Industry Knowledge: In-depth understanding of telco trends, particularly in 5G technology and emerging innovations such as AR/VR.
• Strategic Skills: Proven experience in developing and executing brand and marketing strategies, communication plans, and innovative campaigns.
• Analytical Ability: Strong analytical skills to interpret market trends, consumer insights, and behaviour.
• Multi-Tasking: Ability to manage multiple projects and meet tight deadlines.
• Technical Proficiency: High proficiency in Microsoft PowerPoint and Excel.
• Data Savvy: Comfortable working with raw data, and a keen interest in consumer research and analytics.
• Communication Skills: Strong interpersonal and communication skills (both verbal and written), discipline with attention to detail and teamwork mentality.
• Personal Attributes: Independent, proactive, and able to collaborate effectively with diverse stakeholders.
What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
