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Company Description
YouApp is a mobile app in WP, Kuala Lumpur that integrates Western, Indian, and Eastern philosophies to offer immersive matching experiences for work, play, and dates. The app provides personalized lucky items, innovative personality tests, open community connections, holistic insights, and confident connections in a community-centric and respectful environment.
Role Description
This is a full-time on-site role for a Marketing Manager at YouApp in WP, Kuala Lumpur. The Marketing Manager will be responsible for overseeing marketing strategies, campaigns, and initiatives to promote the app's unique features and engage with the target audience. This role involves collaborating with cross-functional teams and external partners to drive user acquisition and retention through effective marketing activities.
In charge of user conversions, omni channel advertising spend and customer acquisition cost. Responsible to think of all marketing channels to reduce cost of acquisition.
Requirements
- Digital Marketing, Social Media Management, and Branding skills
- Experience in developing marketing strategies and campaigns
- Analytical and data-driven mindset for performance optimization
- Creative thinking and problem-solving abilities
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced and dynamic environment
- Knowledge of mobile app marketing trends and best practices
- Bachelor's degree in Marketing, Business, or related field