Content Specialist
Salary undisclosed
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Content Specialist Associate
About the Role:
We are seeking a talented and creative Content Specialist to join our dynamic team. The ideal candidate will possess a deep understanding of consumer journeys, marketing funnels, and marketing strategies. This role requires a strong ability to analyze business information and translate it into engaging and effective content that aligns with specific stages of the consumer journey.
Job Description:
- Develop a thorough understanding of the client's target audience, their needs, and pain points.
- Map out detailed consumer journeys and marketing funnels, identifying key touchpoints and conversion opportunities.
- Analyze customer data and insights to identify trends and opportunities for content optimization.
- Create high-quality content, including blog posts, articles, social media copy, email newsletters, and website copy.
- Tailor content to specific stages of the consumer journey, ensuring it resonates with the target audience and drives desired actions.
- Develop and implement content calendars to maintain a consistent and effective content strategy.
- Collaborate with designers and other team members to ensure visual consistency and brand alignment.
- Monitor analytics to track content performance and make data-driven improvements.
- Work closely with clients to understand their business objectives, target audience, and brand voice.
- Prepare content strategies and recommendations to account managers or/and clients in a clear and concise manner.
- Embrace thought-leadership by staying up-to-date on industry news, technology trends and best practices for digital media buy and content space.
Job Requirements:
- At least 2 Years of working experience as a Content Executive/Specialist, Digital Marketing Executive or in the related field preferred
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in content creation and strategy, preferably in a digital marketing agency.
- Strong understanding of consumer behavior, marketing funnels, and marketing principles.
- Excellent writing and editing skills, with the ability to adapt to different writing styles and tones.
- Strong analytical skills and ability to interpret data to inform content decisions.
- Creative thinking and problem-solving skills.
- Excellent communication and interpersonal skills, English language-fluency written and spoken is a must.
- Ability to work independently and as part of a team.
- Possess knowledge of digital marketing and community management.
- Excellent organizational skills and strong attention to detail
- Flexible and able to work in a fast-paced work environment
- Experience with A/B testing and content optimization is a bonus.
Benefits:
- Flexible working hours
- Young, dynamic working environment
- Opportunities for work skills development and professional certifications (up to RM1,000 Professional Development Assistance provided per individual annually)
- Travel allowance
- Annual Leave, Menstrual Leave (For Female Employee Only), Birthday Leave, Maternity/Paternity Leaves, Bereavement Leave, Public Holiday Observance (KL calendar)
- Medical benefits (up to RM500 medical claims, excluding dental)
- Annual company staff appreciation dinner
- Annual company trip (subject to company performance)
- Bonus applicable
- Incentives applicable
- EPF, SOCSO, EIS Contribution
Kindly send your resume and any supporting documents highlighting your achievements to my email at: [email protected].
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