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Content Specialist

Salary undisclosed

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Content Specialist Associate

About the Role:

We are seeking a talented and creative Content Specialist to join our dynamic team. The ideal candidate will possess a deep understanding of consumer journeys, marketing funnels, and marketing strategies. This role requires a strong ability to analyze business information and translate it into engaging and effective content that aligns with specific stages of the consumer journey.

Job Description:

  • Develop a thorough understanding of the client's target audience, their needs, and pain points.
  • Map out detailed consumer journeys and marketing funnels, identifying key touchpoints and conversion opportunities.
  • Analyze customer data and insights to identify trends and opportunities for content optimization.
  • Create high-quality content, including blog posts, articles, social media copy, email newsletters, and website copy.
  • Tailor content to specific stages of the consumer journey, ensuring it resonates with the target audience and drives desired actions.
  • Develop and implement content calendars to maintain a consistent and effective content strategy.
  • Collaborate with designers and other team members to ensure visual consistency and brand alignment.
  • Monitor analytics to track content performance and make data-driven improvements.
  • Work closely with clients to understand their business objectives, target audience, and brand voice.
  • Prepare content strategies and recommendations to account managers or/and clients in a clear and concise manner.
  • Embrace thought-leadership by staying up-to-date on industry news, technology trends and best practices for digital media buy and content space.

Job Requirements:

  • At least 2 Years of working experience as a Content Executive/Specialist, Digital Marketing Executive or in the related field preferred
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience in content creation and strategy, preferably in a digital marketing agency.
  • Strong understanding of consumer behavior, marketing funnels, and marketing principles.
  • Excellent writing and editing skills, with the ability to adapt to different writing styles and tones.
  • Strong analytical skills and ability to interpret data to inform content decisions.
  • Creative thinking and problem-solving skills.
  • Excellent communication and interpersonal skills, English language-fluency written and spoken is a must.
  • Ability to work independently and as part of a team.
  • Possess knowledge of digital marketing and community management.
  • Excellent organizational skills and strong attention to detail
  • Flexible and able to work in a fast-paced work environment
  • Experience with A/B testing and content optimization is a bonus.

Benefits:

  • Flexible working hours
  • Young, dynamic working environment
  • Opportunities for work skills development and professional certifications (up to RM1,000 Professional Development Assistance provided per individual annually)
  • Travel allowance
  • Annual Leave, Menstrual Leave (For Female Employee Only), Birthday Leave, Maternity/Paternity Leaves, Bereavement Leave, Public Holiday Observance (KL calendar)
  • Medical benefits (up to RM500 medical claims, excluding dental)
  • Annual company staff appreciation dinner
  • Annual company trip (subject to company performance)
  • Bonus applicable
  • Incentives applicable
  • EPF, SOCSO, EIS Contribution

Kindly send your resume and any supporting documents highlighting your achievements to my email at: [email protected].