Performance Marketing Manager

Job Responsibilities:

• Strategy: Responsible for the strategic direction of various performance marketing channels across multiple clients. This includes:
• Setting up, managing, and optimizing campaigns across platforms like - SEM, Social, Display, Content discovery platforms, etc.
• Equip individual performance teams to work with respective media planners and ensure successful delivery of the performance strategy
• Must be able to distil client needs (stated and implicit) and tailor performance solutions accordingly
• Support processes for efficiency and effectiveness when working with agency teams
• KPI: Set acquisition and growth targets for performance marketing spread across online channels such as social, paid search, mobile, display, etc.
• Oversee team in tweaking of strategies by evaluating the Key Performance Indicators (KPIs) of all existing performance marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
• Use multi-touch attribution to track touchpoints across the funnel, which will help maximize campaign effectiveness.
• Understand internal products thoroughly. Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.
• Leverage customer insights to better segment, target and reach potential customers
• Explore new marketing opportunities across platforms, devices, formats, etc
• Own brand plans, and QBRs (quarterly business reviews), monitor key campaign performance strategy personally and work on BAU campaign strategy with the support of the team
• Support the development of hypotheses and perform A/B (or multivariate) testing to recommend optimizations
• Explore new marketing opportunities across platforms, devices, formats, etc
• Embed a culture of strategic thinking via a DIY framework by category
• Analytics: Instill strong analytical skills and a data-driven approach to problem-solving within a team.

Proficient in the below platforms:

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Google Tag Manager
• Facebook Business Manager
• Shopee
• Lazada

Client Servicing:

She/ He will work closely (day-to-day basis) with the Client marketing team, Internal Media Planning Team and Performance Marketing Team to drive operational excellence.

• Guide team to identify client’s pain points to innovatively improve non-performing areas

Leadership & Management

• Assume day to day responsibility for responsible accounts, working with individual performance teams
• Ensure performance team continuously upskill and are up-to-date with fast-changing digital landscape, tools, formats and best practices
• Manage team workload
• Work with Head of Performance to identify organic growth via incremental revenue opportunities
• Inspire the team, leading by example, providing clear direction, feedback and support
• Motivate and coach team to bring new and exciting ideas to the performance function.

Any additional ad-hoc tasks as assigned by superior.

Job requirements:

• Bachelor's degree in Marketing or related field
• At least 5 years or more experience leading a digital performance team.
• Fluent in written and conversational English
• Excellent written and verbal communication skills