Chief Marketing Officer

Job Functions: 1. *Strategic Leadership:* Lead the development and execution of the branch's overall advertising and sales strategy, leveraging the unique dynamics of the MLM business model to drive growth and profitability. 2. *Revenue Generation:* Drive revenue growth by implementing innovative marketing initiatives and campaigns designed to maximize sales opportunities within the MLM network. 3. *Branch Oversight:* Oversee the branch, providing strategic direction, guidance, and mentorship to team members to ensure alignment with MLM principles and practices. 4. *Sabah Market Focus:* Develop tailored marketing strategies and campaigns specifically for the Sabah market, taking into account regional preferences, trends, and regulatory requirements. 5. *Collaboration with IBOs:* Work closely with Independent Business Owners (IBOs) to support their marketing efforts, provide training and resources, and foster strong partnerships to drive business success. 6. *Partnership with Stockists:* Collaborate with stockists to develop joint marketing initiatives, promotional activities, and incentives to drive product sales and enhance brand visibility within the MLM distribution network. 7. *Advertising Contracts:* Negotiate and manage advertising contracts and partnerships with external agencies and media outlets to enhance brand awareness and reach within target markets. 8. *Campaign Development:* Evaluate, approve, and oversee the development and execution of marketing campaigns, ensuring alignment with organizational objectives, brand guidelines, and MLM compliance regulations. 9. *Financial Planning:* Develop and manage marketing budgets, allocating resources effectively to maximize ROI and achieve business objectives within the MLM framework. 10. *Promotional Strategies:* Plan and execute promotional strategies such as contests, giveaways, and incentives to generate excitement, engagement, and sales momentum within the MLM network. 11. *Market Research & Analysis:* Conduct comprehensive market research and analysis within the MLM industry, identifying trends, opportunities, and consumer insights to inform marketing strategies and decision-making. 12. *Targeted Audience Identification:* Utilize market research findings to identify target audiences and segments within the MLM network, tailoring marketing messages and pricing strategies to drive product adoption and sales. 13. *Compliance & Regulatory Adherence:* Ensure all marketing activities and materials comply with MLM regulations, policies, and guidelines, working closely with legal and compliance teams to mitigate risks and ensure adherence to industry standards. Requirements: 1. *Educational Background:* Possess at least a Professional Certificate, Bachelor's Degree, Post Graduate Diploma, Professional Degree in Marketing, Business Administration, or equivalent. 2. *Experience:* Minimum of 10 years of progressive marketing or business development experience, with a focus on MLM or direct selling industry, demonstrating a strong track record of success and leadership. 3. *Leadership Skills:* At least 5 years of experience in a leadership role within an MLM company, with proven abilities in team management, strategic planning, and cross-functional collaboration. 4. *Industry Knowledge:* Deep understanding of the MLM business model, regulatory compliance requirements, genealogy tree structure, and compensation plan dynamics is essential. 5. *Sabah Market Expertise:* Demonstrated experience in developing and executing successful marketing strategies within the Sabah market, including a strong understanding of cultural nuances and consumer preferences. 6. *Analytical Skills:* Strong analytical and problem-solving skills, with the ability to interpret market data, consumer insights, and performance metrics to drive informed decision-making and strategy development.