Digital Sales Manager

Some careers grow faster than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

At HSBC, our purpose is opening up a world of opportunity and by joining our team, you can be part of something bigger. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible.

In Wealth and Personal Banking (WPB) , we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers look after their day-to-day finances and manage, protect and grow their wealth. Retail Banking plays a crucial role in executing the Wealth and Personal Banking strategy, providing strategic advice, frameworks and guidance to markets, that ensure all customer journeys, products and services are sustainable, inclusive and built with customers at the heart. Retail Banking brings together a united retail business, made up of the following global teams: Segments, Retail Products, Shared Services Contact Centre, Distribution and Enablers spanning Customer Experience, Marketing, Data and Analytics, Business Architecture, Sustainability and Inclusion for Wealth and Personal Banking.

We are currently seeking an ambitious individual to join our Wealth and Personal Banking team in the role of Digital Sales Manager.

• Create and deliver the strategy for increasing frontline capability to drive a digital-first culture
• Drive sales targets through sales funnel productivity analysis, optimization, enhanced digital proposition, messaging and acquisition efficiency.
• Process enhancement for frontline staff engagement for digital transformation.
• Continuously identify opportunities to migrate customers to digital and input into improvements for existing and new transaction journeys
• Strong collaboration with Products, Customer and Distribution to identify opportunities to strengthen and map servicing journeys to reduce inactivity.
• Develop a benchmarking for digital sales performance and processes against industry best practice; proposing changes where necessary.
• Deflect interactions from physical channels into digital channel
• Design and create training toolkits to increase frontline capability
• Create clear front-line objectives and KPIs to deliver digital sales ambition.
• Partner with Distribution to understand and provide solutions to front line pain points that reduce digital promotion and adoption
• Define the capabilities required by people in each channel.

• Ability to set clear strategic direction, aligned with Propositions, Channels and Functions
• Experience in people capability and engagement
• Good understanding of digital technologies and physical distribution channels
• Ability to drive change and innovation with respect to costs, revenue and service
• Strong understanding of culture and experience positively driving culture
• Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organisation
• Understands how to navigate the matrix and drive integration opportunities

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation needed will be prioritised.

Opening up a world of opportunity

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Issued by HSBC Bank Malaysia Berhad