General Manager - International Marketing (Education Industry)

About our Client:

We are representing our client, an Educational industry in Kuala Lumpur to source a highly qualified candidate to fill the role of General Manager for their International Marketing department.

Job Responsibilities:

Strategic Planning & Market Development:

• Develop and execute a long-term strategic plan for international recruitment, including market analysis, segmentation, and targeted growth strategies
• Identify and prioritize key international markets for recruitment efforts, aligning strategies with the institutions enrolment goals and broader internationalization objectives.
• Lead the creation of innovative marketing and recruitment campaigns tailored to the unique needs and preferences of diverse international student demographics.
• Develop key performance indicators (KPIs) for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.

Administrative Management:

• Oversee the application and admissions process for international students
• Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements
• Develop and maintain resources and materials to guide international students through the complexities of immigration and visa requirements
• Partner with legal, compliance, and regulatory teams to stay up-to-date on changing immigration laws and policies
• Full accountability for maximizing organizational resources & operational excellence

Financial Management:

• Provide and oversee the preparations and recommendations regarding yearly financial budgeting
• Shared accountability for profit & loss.
• Provide guidance to international students on available scholarships, grants, and financial aid options
• Advocate for the development of targeted scholarships and financial aid initiatives

Relationship Management & Partner Engagement:

• Build and maintain strong relationships with international education agents, high schools, universities, and government organizations
• Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration with partners
• Represent the institution at international recruitment fairs, webinars, and other events, showcasing the institutions offerings to prospective students and partners.
• Actively engage with internal stakeholders, including admissions, academic departments, and student services
• Manage stakeholder expectations
• Operate within broad policies
• Regional economic and political shifts
• Adapting to fluctuating immigration regulations

Job Requirements:

• Bachelor's Degree in Business Administration, International Business, Marketing or a related field.
• 15 years in a top management or leadership role with 5 - 7 years of experience in student recruitment, admissions, international education, or a related field
• Experience in developing and implementing strategic plans for international recruitment
• Expertise in effective recruitment strategies and tactics for attracting international students
• Excellent ability to build and maintain relationships with diverse groups of people

Job Details:

• Remuneration package : Basic + Allowances
• Contract employment

Qualified and interested candidates may apply online or email your updated resume to siti(at)talentrecruit.com.my.

Only shortlisted candidates will be notified.