Associate Sales Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

As our Associate Sales Manager, you will lead and manage distributor partnerships across Southeast Asia, with a focus on Thailand, Vietnam, and surrounding markets.

This role will be responsible for achieving sales, margin, and operating income (OI) targets, while building a robust and sustainable distribution network.

What Your Impact Will Be

Business & Sales Planning:

• Collaborate and develop distributors to strengthen the business profitability.
• Formulate Joint Business Plan with business partners, and review customer performance regularly with distributor and management.
• Adopt appropriate business models with focus on sales & profitability in line with launching of new product lines via new and existing channels.
• Increase the depth and breadth for our brands in the retail space in distributor’s network and support pitching to key accounts when necessary.
• Build business development capability on Ecommerce through on-line distribution channels.
• Provide sales perspective on product performance, promotion, distribution and local pricing decisions in business team discussions.
• Pursue synergy and sales opportunities for both toy and licensing business.

Customer Service:

• Develop and maintain an on-going professional relationship with distributors’ key contacts.
• Liaise with distributor representatives across relevant departments including management team, regional marketing team, regional planning & logistics, finance.
• Liaise with the Logistics Team to ensure that customer and distributor supply requirements are achievable, communicate on shipment plans.

Forecasting:

• Provide accurate sales data and market intelligence to facilitate effective inventory planning and stock management decisions in quota review meetings.
• Set up and maintain up-to-date sales forecasts regularly and as required by the Sales leader.

What We’re Looking For:

• Bachelor’s degree in Business Management or a related field.
• Minimum 8 years of experience in sales or account management, preferably in FMCG, with a proven track record of success.
• Deep knowledge of distribution, sales management, and experience in merchandising and trade marketing.
• SEA regional exposure would be highly preferred.
• Excellent communication, negotiation, and relationship-building skills.
• Strong business acumen with an understanding of eCommerce dynamics.
• Detail-oriented, adaptable, and capable of leading organizational change.
• Proficient in Excel and PowerPoint; fluency in English required; local language proficiency a plus.
• Willingness to travel regularly within the region.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.