Senior Executive, Activation & Retail Marketing

• Drive the execution of marketing activities for the assigned portfolio to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
• Implement brand activation strategies and retail marketing plans in accordance with overall brand positioning.
• Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
• Execute all brand activation initiatives, retail merchandising installation and implementation across all touch points.
• Build strong relationships with product team, sales team and trade partners to ensure effective execution of channel initiatives.
• Identify challenges, and propose improvements to enhance customer engagement with the brand.
• Track & analyse the effectiveness of current localized events and to work with regional teams on implementation of improvements.

Requirement

• Degree or other suitable qualification, preferably in Business Management/Marketing.
• Minimum 5 years of relevant working experience in marketing, preferably within the financial or banking industry.
• Possesses sound Marketing/Trade Marketing/Retail Marketing/Brand Activation knowledge, excellent communication & strong interpersonal skills.
• Customer centric marketer with an inquisitive and passionate brand mindset.
• Possess analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms.
• Proficient in data analysis with ability to interpret and translate customer behavioral insights into strategic activities.
• Able to work independently without much supervision, resourceful, innovative and is a team player. Strong attention to detail and self-motivated with a high level of drive, initiative, and commitment.
• Possess good communication and interpersonal skills to work collaboratively with cross-functional stakeholders to optimize quality and impact of omni-channel plans and campaigns.
• Prepare to take on other roles and responsibilities when required.

Interested candidates please submit your application through Jobstore