AVP - WB Marketing & Communications

Job Responsibilities:

• Plan, manage and execute customer-centric Go-To-Market plans – online and offline.

• Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.

• Plan, manage and execute effective & timely Go-To-Market plans.

• Monitoring campaign performances and proactively review improvement strategy.

• Marketing Opportunity Analysis - Capture market trends and customers’ need to capture opportunities in growth

• Assist in the monitoring, identifying and recommendation of areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off

• Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement

• Reporting campaign and media KPIS to management on regular basis through various dashboards

• Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth

• Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth

• Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization
  

Job Requirements:

• At least 8 years of relevant experience in B2C or B2B marketing.

• Result-oriented team player who can work independently with minimal supervision.

• Meticulous, self-initiated, strong project management skills.