Marketing Coordinator

Job Description: To coordinate all of the marketing campaigns, initiatives and activities to promote a business. The duties include strategizing and planning various marketing campaigns, researching market trends to determine consumer needs and creating content for marketing campaigns as needed. Key Responsibilities: 1) Conducting research to analyze competitive landscape, market trends and customer behavior 2) Establishing and evaluating a marketing strategy and plan 3) Communicating campaign deliverables, objectives and timelines to team while providing instructions for promotion or use 4) Planning and managing marketing efforts for trade shows, conferences, events and meetings 5) Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed 6) Developing various types of marketing deliverables, including social media posts, blog posts and print materials 7) Monitoring and analyzing metrics to track the success of marketing campaigns 8) Managing and coordinating tasks outsourced to external vendors, such as printing companies