Digital Marketing Manager (TikTok platform)

RM 3,500 - RM 5,000 / Per Mon

Apply on

Original

Simplified

Campaign Management:

Develop, execute, and manage TikTok advertising campaigns aligned with company goals.
Oversee and manage advertising campaigns across mall, live, affiliate, and sales segments (Beg Kuning) on TikTok.
Monitor campaign performance and make necessary adjustments to optimize results.

Budget Management:

Sales Planning:

Collaborate with sales teams to understand targets and align advertising strategies accordingly.
Develop sales forecasts based on campaign performance and market insights.

Content Strategy:

Create and implement engaging content strategies tailored specifically for the TikTok audience.
Work with content creators to produce high-quality, conversion-focused ads.

Performance Analysis:

Conduct regular analysis of campaign performance metrics, identifying trends and areas for improvement.
Prepare reports and present findings to stakeholders, providing actionable insights.

Market Research:

Stay updated on industry trends, competitor activities, and emerging TikTok features to refine advertising strategies.
Utilize market research to identify target audiences and optimize ad placement.

Collaboration:

Work closely with marketing, sales, and creative teams to ensure cohesive campaign execution.
Liaise with external partners and agencies when necessary for enhanced advertising efforts.

Able to work independently with minimal supervision

Bachelor’s degree in Marketing, Business, or related field.
Proven experience in digital advertising, preferably on social media platforms, with a focus on TikTok.
Familiarity with TikTok’s advertising tools and analytics.
Strong analytical skills with the ability to interpret data and make informed decisions.
Creative mindset with a passion for innovative marketing strategies.
Experience in budgeting and financial forecasting.