B2B Marketing Executive

MAIN RESPONSIBILITIES • Undertake daily marketing operational tasks by developing and executing content strategies, including writing and posting daily content across various platforms, while handling related activities such as compiling performance reports and ensuring consistency in messaging. • Optimize content for SEO across various platforms to improve search engine rankings and drive organic traffic, while regularly reviewing and adjusting strategies to enhance content visibility and effectiveness • Plan, execute, and manage digital marketing campaigns, including Google Ads, to drive traffic, generate leads, and increase sales volume. Focus on Business-to-Business (B2B) marketing strategies tailored to our target audience. • Engage in branding initiatives as part of the overall marketing communications strategy to strengthen company’s market presence. • Implement strategy to generate and nurture leads for the sales team, contributing to the growth of the company's sales pipeline. • Assist in the planning and execution of events, product exhibitions, and other promotional activities to ensure successful delivery and brand visibility. • Utilize Adobe Photoshop and Illustrator to create visually appealing marketing materials, ensuring brand consistency across all digital and print media. REQUIREMENTS: • A degree in Business Administration majoring in Marketing or a relevant field is required. • 1 to 2 years of experience in marketing, particularly in content creation, SEO, digital marketing, and campaign management. • Hands-on experience with SEO tools and familiarity with content management systems (CMS). • Strong command of digital marketing platforms, including social media, email marketing, and paid advertising channels. • Advanced skills in graphic design, particularly with Adobe Photoshop and Illustrator, to create visually compelling marketing materials.