Digital Marketing Specialist

Position Overview We are looking for a creative and data-driven Digital Marketing Specialist with expertise in email marketing, subscriber list management, and digital strategy to drive CIC’s online presence and promote our ESG products, training programs, and services. The ideal candidate will be passionate about sustainability, experienced in creating engaging campaigns, and skilled in managing multi-channel digital strategies to engage our target audience. Key Responsibilities • Digital and Email Marketing Strategy: Develop and implement digital and email marketing strategies to promote CIC’s ESG products and services, focusing on lead generation and audience engagement. • Campaign Creation and Management: Design and execute email campaigns (EDMs), social media posts, and digital ads that align with CIC’s brand and sustainability mission. • Subscriber List Management: Maintain and segment subscriber lists, ensuring data accuracy, compliance, and targeted messaging for different audience segments. • Content Development: Collaborate with internal teams to create compelling content, including emails, blogs, and social posts, to attract and retain clients. • Analytics and Optimization: Track and analyze campaign performance using tools like Google Analytics and email marketing platforms, refining strategies to improve results. • Website and SEO Enhancement: Support website updates and SEO efforts to increase CIC’s online visibility and optimize the site for lead generation.