Marketing & Social Media Executive

1. Social Media Management: o Develop and implement social media strategies to increase brand awareness, engagement, and follower growth. o Create and manage content calendars for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). o Craft compelling and engaging social media posts, including text, images, and videos. o Monitor and respond to social media interactions in a timely and professional manner. 2. Marketing Campaigns: o Assist in the planning and execution of marketing campaigns across digital channels. o Collaborate with the marketing team to develop campaign strategies and objectives. o Track and analyze campaign performance, providing insights and recommendations for optimization. 3. Content Creation: o Develop and curate high-quality content for blogs, social media, and other digital platforms. o Coordinate with graphic designers, photographers, and other creatives to produce engaging visual content. o Ensure all content aligns with the brand’s voice, style, and messaging guidelines. 4. Analytics and Reporting: o Monitor social media metrics and website analytics to measure the effectiveness of marketing efforts. o Prepare regular reports on social media performance, campaign results, and key performance indicators (KPIs). o Use data-driven insights to make recommendations for future marketing strategies. 5. Community Engagement: o Build and maintain relationships with influencers, partners, and customers. o Organize and manage online events, promotions, and contests to drive engagement. o Address customer inquiries and feedback on social media platforms. 6. Trend Analysis: o Stay up-to-date with the latest trends in digital marketing and social media. o Identify new opportunities for growth and innovation in the digital space.