Digital Media Executive (Luxury)

DIGITAL MEDIA

• Work closely with Regional/Central Media team and the agencies to support on the advertising campaigns on paid social, SEM (Search Engine Marketing), display and video online, and ensuring that the campaigns respect the Central guidelines, budget and timeline.
• Coordinate with the media agencies to ensure successful execution of the campaigns from media agency brief to end-of-campaign reporting: including the media brief, securing the media plan approvals, creation of ads previews and validation of the content/campaign ads.
• Coordinate weekly meetings with agency to align on media plans, timelines, deliverables with a focus on reviewing on-going performance and optimizing to achieve objectives.
• To work closely with media agency for post-campaign analyses, evaluate effectiveness of each ad campaign, share results and learnings with relevant parties, and establish an active feedback loop.

TRAFFIC ACQUISITION

• Support the execution of the traffic acquisition strategy in order to achieve E-Commerce performance KPIs, on the following levers: SEA, SEO and Paid social
• Work closely with agency to ensure profitability of media low funnel investments by proposing necessary optimizations.
• Monitor on a daily basis campaigns execution to guarantee optimal performance of all traffic acquisition levers by proactively challenging the agencies responsible for the set-up.
• Analyse traffic using data from media platforms, Google Analytics and our internal dashboards, and derive actionable insights.

MISCELLANEOUS

• Media Reporting: Prepare media reports and industry trend reports.
• Competition analysis of all the digital trends in the region and competitor activations.
• Completion of all POs and invoicing.
• Monthly memos and reports.
• Ad hoc requests to support Digital team

Job Requirements

This will be a 6-month contract (Mid February 2025 - Mid August 2025)

Academic Qualifications/ Work Experience:

• University graduate or above. Major in Marketing/Business. Digital Marketing Specialisation / Certification is an added advantage.
• 2-3 years of marketing / digital media experiences.

Key Competencies:

• Solutions focused approach, with an intellectual curious mindset, attention to details and ambition to add value through your analytical work.
• Interest and awareness of luxury brands
• Proactivity and drive for results
• Teamwork and empathy
• Good sense of urgency and accuracy.
• Good command of MS Office programmes especially Excel and Powerpoint.

Job Type: Contract
Contract length: 6 months

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

• Professional development

Schedule:

• Monday to Friday

Expected Start Date: 02/15/2025