Content Writer

Functional Responsibilities:

• Develop content strategies that align with the client and company’s overall marketing objectives
• Analyze website traffic and trends to identify strengths and weaknesses of content
• Research, develop, and optimize content to drive user engagement
• Develop content plans and calendars
• Create and curate content for different platforms
• Collaborate with the creative, marketing, and technology teams to ensure content is consistent with brand guidelines
• Monitor and analyze performance metrics to measure the success of content
• Stay up to date with industry trends and best practices
• Manage content projects from concept to completion for social media, website, email etc.

Required Qualifications:

• Bachelor's degree in communications or a related field.
• At least three years of professional experience in content strategy, digital marketing, analytics, or a related field.
• Excellent written and verbal communication skills.
• Experience with SEO, analytics, and web content management systems.

Preferred Qualifications:

• Knowledge of industry trends and best practices in content strategy.
• Ability to collaborate with stakeholders across the organization.
• Proficiency in project management, planning, and organizational skills.
• Ability to work independently and in a team setting.

Job Type: Full-time

Application Question(s):

• Do you have knowledge of industry trends and best practices in content strategy?
• Are you proficient in project management, planning, and organizational skills?

Education:

• Bachelor's (Required)

Experience:

• Content Strategy, Digital Marketing or Analytics: 3 years (Required)
• SEO, Analytics, and Web Content Management Systems: 3 years (Required)