Digital Marketing Manager

JOB SUMMARY

1. Campaign Planning & Management

• Develop digital marketing strategy by identifying customers and their current and future needs, and monitoring the competition.
• Design, implement and monitor digital marketing campaigns across various channels, including social media, search engines, email marketing and display advertising.
• Ensure consistency across all content and campaigns while optimising for each channel’s specific needs and audience.
• Oversee campaigns designed to attract prospective parents & students, which may include promoting programme information
• Project manage digital campaigns to ensure campaigns are launched on time and delivery is on track.

2. Digital Content Creation

• Develop and produce digital marketing materials that resonate with the target audience and align with the brand voice.
• Manage the end-to-end process of content production, including ideation, scripting, shooting, editing and optimizing for each platform.
• Stay updated on trends across social media platforms to produce timely and relevant content.

3. Data Analytics & Reporting

• Track, analyze, and report on key metrics for campaigns and content to evaluate success, make data-driven decisions, and optimize performance.
• Use data analytics to track campaign success, measure student engagement and report ROI, with platforms like Google Analytics and student information systems integrated into the reporting.

4. Team Collaboration

• Collaborate with cross-functional teams, including content creators, designers and sales teams, to align digital marketing strategies.
• Lead and mentor junior team members to enhance their skills and align their efforts with campaign objectives.

5. Stakeholder Management

• Manage relationships with external partners, such as digital ad agencies, media companies, and, occasionally, influencers to expand brand reach among prospective parents & students.

JOB REQUIREMENTS

• Diploma or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on hands-on content production and social media management.
• Experience with social media management tools and knowledge of creating engaging content for education-focused campaigns
• Knowledge of SEO, SEM, and digital analytics (Google Analytics, social media insights) and experience in marketing automation platforms
• Creative flair for storytelling is essential
• Ability to develop creative, engaging, and on-brand digital content that appeals to a target audience.
• Strong data analytics skills for tracking performance
• Strong problem-solving skills and an adaptable mindset to adjust tactics based on performance and new trends.
• Exceptional communication skills, both written and verbal.
• Strong organizational and project management skills with the ability to prioritize and handle multiple projects simultaneously.

Job Type: Full-time

Pay: RM6,000.00 - RM10,000.00 per month

Schedule:

• Monday to Friday