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DIGITAL MARKETING JOB DECCRIPTION 1. Research advertising trends 2. Research competitors’ pricing and products 3. Decide on appropriate placement of ads 4. Determine what content will reach customers 5. Develop projects to create content 6. Publish digital marketing content online 7. Implement email marketing campaigns 8. Measure digital traffic 9. Monitor social media and Google Analytics 10. Optimize paid advertising campaigns using SEO and other tools 11. Report on the growth and analytics of campaigns to stakeholders 12. Scale campaigns to maximize ROI 13. Monitor project status and budget 14. Conduct market research to inform campaigns 15. Brainstorm and implement experiments and conversion tests REQUIREMENTS Bachelor's degree in marketing, communications, business administration, or related field is preferred Proven 3 to 5 years experience working in sales or marketing Proficient in all Microsoft office applications and marketing software Sound knowledge of sales and marketing metrics The ability to anticipate consumer behavior Strong analytical and problem-solving skills Excellent organizational and time management skills Effective communication skills Exceptional customer service skills Creative thinking on find ways to attract customers
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