Digital Marketing Executive

Headcount required: 4, with different specializations as per below

Our client which specializes in digital marketing services and consultation in looking to expand on Q1 2025 has just opened up 4 new exciting roles!

Job Descriptions:

Social Media & Marcom Specialist:

-Social Media Management: Managing and scheduling posts on Facebook, Instagram, Twitter, LinkedIn, etc. -Content Creation: Creating engaging content (images, videos, copy) for social media and marketing campaigns. -Branding: Ensuring consistent messaging and brand voice across all platforms. -Community Engagement: Responding to followers, fostering online communities, and managing customer interactions. -Campaign Strategy: Developing and executing social media and marketing communication strategies. -Analytics: Analyzing performance metrics (engagement, reach, conversions) and optimizing campaigns. -Paid Social Ads: Running and optimizing paid social media campaigns (e.g., Facebook/Instagram ads). -Email Marketing: Creating and managing email campaigns for audience engagement and lead nurturing. -Collaboration: Working with marketing teams to align social media efforts with overall marketing goals

Meta Ads Specialist

-Campaign Management: Creating and optimizing ads on Facebook, Instagram, and Messenger. -Audience Targeting: Creating and managing Custom and Lookalike Audiences. -Ad Creative: Designing engaging ad creatives using tools like Canva or Adobe Suite. -Analytics: Analyzing campaign performance using Meta Ads Manager and Google Analytics. -Conversion Tracking: Setting up and optimizing Meta Pixel for tracking and retargeting. -A/B Testing: Running tests to improve ad performance and targeting. -Budget Optimization: Managing ad budgets and adjusting bids for cost-effective results. -Problem Solving: Identifying issues and optimizing campaigns for better ROI.

Google Ads Specialist

-Google Ads Management: Creating and managing Search, Display, Shopping, and Video ads. -Campaign Optimization: Improving ad performance (e.g., increasing CTR, lowering CPC). -Analytics: Using Google Analytics to track and analyze results. -Keyword Research: Finding the right keywords for targeting using Google Keyword Planner. -A/B Testing: Running tests to improve ad creatives and targeting. -Budget Management: Setting and managing campaign budgets effectively. -Reporting: Creating reports to track performance and suggest improvements. -Attention to Detail: Monitoring campaigns closely for optimization opportunities.

Creative Content Strategist

-Creative Thinking: Ability to think creatively and develop unique, engaging content ideas. -Writing Skills: Strong writing and storytelling skills, with a keen eye for detail and tone. -SEO Knowledge: Understanding of SEO best practices to optimize content for search engines. -Project Management: Strong organizational skills with the ability to manage multiple content projects at once. -Collaboration: Ability to work with cross-functional teams including design, marketing, and sales. -Trend Awareness: Keeping up with the latest trends in content marketing, social media, and digital storytelling