Digital Marketing Executive (Kota Kinabalu Branch)
RM 1,500 - RM 1,999 / Per Mon
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Key Responsibilities : 1. Digital Strategy Development: Develop and execute digital marketing strategies to promote the brand and services. Identify trends and insights to optimize spending and performance. 2. Social Media Management: Create and manage content for social media platforms (Facebook, Instagram, etc.). Monitor engagement metrics and respond to followers professionally. 3. Content Creation: Design engaging marketing materials such as graphics, videos, and written content. Collaborate with the team to ensure consistent brand messaging across all channels. 4. Website Management: Update and maintain the company website for SEO and user experience. Track website analytics and recommend improvements. 5. Campaign Management: Plan, execute, and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads). Monitor campaign performance and generate monthly reports. 6. Email Marketing: Design and distribute newsletters and promotional emails to customers. Build and maintain an email database for targeted campaigns. 6. Analytics and Reporting: Use tools like Google Analytics to track and report on key performance indicators (KPIs). Provide actionable insights to improve campaigns and strategies. Requirements : 1. Diploma or Degree in Marketing, Communications, or a related field. 2. At least 1–2 years of experience in digital marketing or a related role (fresh graduates with strong portfolios are welcome). 3. Hands-on experience with SEO, SEM, and social media marketing.
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