SOCIAL MEDIA/DIGITAL SPECIALIST

Job Summary:

We are seeking a highly motivated and creative Social Media/Digital Specialist to join our marketing team. The ideal candidate will be responsible for managing and executing social media strategies, creating engaging digital content, and analyzing online engagement to drive brand awareness and customer engagement across various digital platforms. You will work closely with cross-functional teams to align digital strategies with business goals, ensuring a cohesive online presence.

Key Responsibilities:

• Social Media Strategy & Management:
• Develop and execute social media strategies across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Plan and manage daily social media content schedules.
• Monitor and engage with online communities, respond to customer inquiries, and foster positive engagement.
• Analyze social media trends, audience behavior, and competitor activity to optimize strategies.
• Content Creation:
• Create and curate high-quality, engaging, and shareable content, including images, videos, graphics, and blog posts.
• Collaborate with design and content teams to ensure brand consistency in all materials.
• Write compelling social media captions, blog posts, and other digital copy.
• Digital Advertising & Campaigns:
• Plan and execute paid digital advertising campaigns (e.g., Facebook Ads, Google Ads, Instagram Ads, etc.) to drive traffic, leads, and sales.
• Optimize campaigns based on performance metrics (e.g., CTR, CPC, ROI).
• Monitor and report on campaign performance and provide actionable insights.
• Analytics & Reporting:
• Track, measure, and report on key social media and digital metrics (e.g., engagement, reach, impressions, conversions).
• Use tools like Google Analytics, social media insights, and other reporting tools to evaluate success and suggest improvements.
• Provide regular reports on social media performance and digital trends to management.
• SEO & Website Management:
• Assist in optimizing website content for SEO to increase organic traffic.
• Ensure the website content is regularly updated, user-friendly, and aligned with current campaigns and strategies.
• Collaboration & Brand Growth:
• Collaborate with influencers, brand ambassadors, and external partners to amplify brand reach.
• Stay updated with emerging trends in social media, digital marketing, and technology to keep strategies fresh and innovative.
• Community Building & Engagement:
• Build and nurture relationships with online communities to enhance brand loyalty.
• Encourage user-generated content and foster brand advocates through contests, surveys, and other interactive activities.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• Experience: 2-3 years of experience in social media management, digital marketing, or a related field. Experience in paid digital advertising and SEO is a plus.
• Skills:
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Experience with digital marketing tools such as Google Analytics, Hootsuite, Buffer, or similar platforms.
• Strong writing, editing, and content creation skills.
• Knowledge of social media algorithms, digital trends, and best practices.
• Basic knowledge of SEO, web analytics, and digital advertising.
• Ability to analyze data and provide actionable insights.
• Strong attention to detail and creativity in content creation.
• Ability to work in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite,).
• Experience with email marketing platforms and CRM tools (e.g., Mailchimp, HubSpot).
• Knowledge of video production and editing tools is a plus.
• Experience in influencer marketing and community management.

Job Types: Full-time, Permanent

Pay: RM3,000.00 - RM4,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus