Marketing Assistant Manager

Campaign Development and Execution

• Lead in developing, implementing, and evaluating seasonal and product specific marketing campaign.
• Coordinate with creative agencies, designers, and internal teams to ensure campaigns align with brand guidelines and objectives.

  Social Media and Digital Marketing

  • Oversee day-to-day social media content creation and scheduling, ensuring consistent brand voice and messaging
  • Monitor digital platforms (website, e-commerce) and performance metrics (e.g., website traffic, social engagement) and provide actionable insights to optimize campaigns.

    Market Research and Analysis

    • Conduct market research to identify trends, customer preferences, and competitive landscape.
    • Collaborate with the team to apply data insights in shaping future strategies

      Product Launches & Events

      • Assists in creating marketing plans for new product launches and brand activation, including in-store promotions, digital campaigns, events and PR outreach.
      • Liaise with local partners, vendors, and stakeholders to ensure successful launches and events.
      • Track the success of launches and recommend adjustments for continuous improvement.

        Budget Management

        • Manage assigned budgets, ensuring all expenditures align with approved marketing plans.
        • Provide regular updates and reports on marketing spend to the Marketing Manager.

          Collaboration and Communication

          • Act as a liaison between the marketing team, operations team, and other departments to align objectives and strategies.
          • Foster partnerships with principal to ensure consistent brand messaging across all locations.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, preferably within the food & beverage or retail industries.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Excellent written and verbal communication skills.
• Proficient in project management and multitasking.
• Creative thinker with an eye for detail and a passion for brand building.
• Team player with a proactive and problem-solving mindset.

• A collaborative and innovative work environment.
• Opportunities for career development within a globally recognized brand.
• Competitive salary and benefits package.
• The chance to indulge in ice cream regularly!