Digital Campaign Management:- Develop, implement, and optimize digital marketing campaigns across multiple channels (Google Ads, social media, email marketing, SEO, etc.) to achieve marketing objectives.
- Monitor and report on the performance of digital campaigns, adjusting strategies to optimize ROI, reach, and engagement.
- Collaborate with the content team to ensure campaign messaging aligns with brand guidelines and business goals.
Social Media Marketing:- Create and manage social media content for platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
- Schedule and publish posts, track performance, and engage with followers to foster community and increase brand visibility.
- Analyze social media trends and incorporate creative strategies to drive engagement and followers.
Content Marketing:- Assist in creating engaging and relevant content for blogs, landing pages, social media, and email newsletters.
- Work with the content team to develop content strategies that align with marketing objectives and resonate with target audiences.
- Implement content marketing initiatives that drive organic traffic, customer engagement, and conversions.
Brand and Online Presence Management:- Ensure consistent branding across all digital marketing platforms.
- Monitor online brand sentiment, handle customer queries or complaints on social media, and engage with customers to build brand loyalty.
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E-Commerce Platform Management:- Manage and optimize product listings on the e-commerce platform(s), ensuring that they are attractive, accurate, and aligned with search engine best practices.
- Coordinate promotions, discounts, and sales events on the website to drive conversions and increase revenue.
- Implement and manage online payment systems, ensuring a smooth and secure checkout process for customers.
Education:- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:- 1 years of experience in digital marketing, with hands-on experience in SEO, SEM, email marketing, content creation, and social media management.
- Familiarity with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and others.