Digital Marketing Executive

Job Summary A Senior Marketing Executive is a key position within a company's marketing department, often responsible for overseeing and executing advanced marketing strategies and campaigns. Their role typically involves a blend of strategic planning, team leadership, and hands-on execution of marketing initiatives. KEY RESPONSIBILITIES o Strategic Planning and Execution • Develop and implement comprehensive marketing strategies to promote our F&B products and services. • Analyse market trends and consumer behaviour to identify opportunities and adjust strategies accordingly. • Plan and oversee marketing campaigns, including digital, social media, and offline initiatives. o Brand Management • Maintain and enhance the company’s brand image through consistent messaging and visuals. • Collaborate with design teams to create impactful marketing materials, including menus, advertisements, and promotional content. o Digital Marketing • Manage the company’s digital presence, including websites, social media platforms, and email campaigns. • Develop and implement SEO/SEM strategies to drive online traffic and engagement. • Monitor and analyse digital metrics to measure campaign success and optimize efforts. o Event and Campaign Management • Plan and execute marketing events, product launches, and promotions to attract customers and boost revenue. • Collaborate with the sales team to ensure alignment between marketing campaigns and sales objectives. o Partnerships and Collaborations • Build and nurture relationships with influencers, media, and other stakeholders to promote brand visibility. • Identify potential collaborations with other brands or organizations to create co-branded campaigns. o Market Research and Reporting • Conduct market research to stay informed about competitors, industry trends, and customer preferences. • Prepare detailed reports on marketing performance, ROI, and key insights for senior management. QUALIFICATIONS o Education: A bachelor’s degree in marketing, business administration, communications, or a related field is typically required. A master's degree or an MBA in marketing can be an advantage. o Experience: Several years of experience in marketing, with some years in a leadership or strategic role, is essential. Experience with specific industries or marketing channels may also be beneficial. o Certifications: Additional certifications such as Google Analytics, HubSpot, or other marketing-related courses can enhance credibility.