PR & Social Media Executive

1. Social Media Management • Develop, implement, and manage our social media strategy to align with business goals. • Create, curate, and schedule engaging content across all social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. • Monitor, analyze, and report on social media metrics, adjusting strategies as needed to improve engagement and reach. 2. Public Relations • Build and maintain strong relationships with media outlets, journalists, and influencers to secure positive coverage. • Draft press releases, articles, and media pitches to communicate key messages effectively. • Coordinate media requests and interviews, ensuring brand alignment in all public relations activities. 3. Content Creation • Collaborate with the creative team to produce high-quality visual and written content, including graphics, videos, and blog posts. • Maintain a consistent brand voice and style across all channels and content. 4. Community Engagement • Monitor online conversations, respond to customer inquiries, and manage social media comments and direct messages in a timely manner. • Engage with followers, encouraging user-generated content and fostering a community around the brand. 5. Campaign Management • Plan and execute PR and social media campaigns, from ideation to execution and analysis. • Collaborate with internal teams (e.g., marketing, product, sales) to align messaging and optimize campaigns. 6. Analytics & Reporting • Track and analyze PR and social media metrics, providing regular reports on campaign performance, ROI, and growth. • Use insights to refine strategies, stay on top of industry trends, and identify opportunities for improvement.