Digital Marketing Specialist 数字营销

Job Description:

We are seeking a talented and creative Digital Marketing Executive with Design Skills to join our dynamic marketing team. The ideal candidate will be responsible for planning and executing digital marketing campaigns while creating visually compelling designs that align with our brand identity. This role combines strategic marketing expertise with artistic creativity to deliver impactful campaigns that drive engagement and business growth.

Key Responsibilities:

Digital Marketing:

-Develop, implement, and optimize digital marketing campaigns across platforms, including social media, email marketing, SEO, and PPC. -Manage social media accounts by creating, scheduling, and analyzing content for engagement and growth. -Monitor and report on the performance of digital campaigns using analytics tools, providing actionable insights. -Collaborate with the marketing team to strategize and execute online promotional initiatives. -Stay updated on the latest trends in digital marketing and adapt strategies accordingly.

Design and Creative Development:

-Design eye-catching graphics, banners, and multimedia content for digital campaigns. -Develop engaging social media visuals, email templates, and infographics. -Ensure designs are aligned with the company’s brand guidelines and project goals. -Edit and enhance product images and videos for marketing purposes. -Collaborate with other departments to create marketing materials for internal and external use.

-Educational Background: Bachelor’s degree in Marketing, Graphic Design, or a related field. -Experience: At least 2 years of experience in digital marketing and design roles. -Technical Skills:
-Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. -Familiarity with digital marketing platforms such as Google Ads, Facebook Ads Manager, and email marketing tools. -Knowledge of SEO principles and web analytics tools (e.g., Google Analytics). -Basic video editing skills are a plus.
-Soft Skills:
-Strong creative and analytical thinking abilities. -Excellent communication and project management skills. -Ability to multitask and meet deadlines in a fast-paced environment. -Able to communication and writting in Mandarin.

What We Offer:

-Competitive salary and benefits package. -Opportunities for professional development and skill enhancement. -A collaborative and inclusive work culture. -Access to cutting-edge tools and resources to excel in your role.