Head of Marketing

The Head of Marketing will lead and execute the marketing strategy across multiple F&B brands in Klang Valley, ensuring each brand achieves visibility, growth, and profitability. Managing a team of three, this role is pivotal in strengthening brand presence, targeting the above-average market, and aligning marketing efforts with business objectives. Brands range from specialty coffee shops and cookie concessions in malls to full-service restaurants and cocktail bars, each requiring tailored marketing approaches. Key Responsibilities: 1. Develop and implement a comprehensive marketing strategy for each brand under the group, positioning them uniquely to capture the target market 2. Brand-specific marketing oversight. Devise and implement customer engagement strategies that draw foot traffic and enhance brand loyalty within mall locations, maximizing business within operating hours. (F&B business in shopping malls) 3. Tailor marketing efforts to accommodate the specific business hours and locations, focusing on attracting local patrons, promoting special events, and enhancing the dining experience. (Restaurant & Cocktail Bar) 4. Conduct market analysis to keep abreast of F&B trends, consumer preferences, and competitive landscape, adapting strategies to maintain brand relevance 5. Oversee brand identity guidelines and ensure consistent messaging and visual presentation across all marketing channels 6. Plan and execute marketing campaigns that resonate with target consumers, ensuring effective use of traditional, digital, and social media platforms 7. Work with the digital marketing team to optimize online presence through targeted advertising, SEO, email marketing, and social media strategies 8. Drive in-store and online promotions in alignment with business objectives and seasonal trends, collaborating with the culinary and operation team for smooth execution 9. Lead, mentor, and develop the marketing team, ensuring clear role expectations, goal-setting, and regular performance assessments. 10. Provide guidance on brand visuals and creatives in collaboration with the Creative 11. Designer, ensuring alignment with each brand’s image. 12. Foster cross-functional collaboration within the company, working closely with operations, culinary, and other relevant teams to support promotional activities. 13. Develop and manage the annual marketing budget, optimizing spend across channels to ensure ROI. 14. Track, analyze, and report on marketing KPIs, adapting strategies based on performance to ensure continuous improvement and alignment with business targets. 15. Lead initiatives that improve customer experience, brand loyalty, and engagement, ensuring consistency in the brand promise. 16. Coordinate with the Digital Marketing Executive to manage online reviews and customer feedback, ensuring responsive and positive interactions across platforms. Job requirements: 1. Bachelor’s degree in Marketing, Business Administration, or a related field. 2. Minimum of 5–7 years of experience in F&B or retail marketing, with proven experience managing multiple brands 3. Strong understanding of the F&B market in Malaysia, particularly in the Klang Valley 4. Demonstrated ability to lead a marketing team, manage budgets, and implement successful campaigns across various channels 5. Excellent communication, organizational, and analytical skills Preferred Skills: 1. Familiarity with digital marketing tools (e.g., Meta Business Suite, Google Analytics, social media ads, email marketing software). 2. Experience in customer experience management and brand loyalty programs. 3. Ability to work in a fast-paced environment with flexibility for occasional evening/weekend work, depending on events or campaign needs.