Digital Marketing Specialist

Responsibilities:

• Responsible for the placement and optimization of the company's internet financial products on foreign bidding advertising platforms such as Google and Facebook.
• Content Creation and Editing: Create, edit, and proofread engaging digital content (such as blog posts, social media posts, email campaigns, and website copy) to ensure clarity, accuracy, and alignment with the brand’s tone and voice. Ensure all content is optimized for SEO and consistent across various platforms.
• Responsible for monitoring and optimizing advertising placement data, regularly organizing advertising data, analyzing the performance and revenue of various ads, and proposing and executing optimization and improvement plans in a timely manner.
• Responsible for continuously optimizing key performance metrics such as ad exposure, click-through rate, conversion rate, CPI, and retention rate.
• Based on an understanding of bidding advertising mechanisms, guide agencies to improve their optimization capabilities and take responsibility for consumption results.
• Able to independently identify needs for high-quality materials, collaborate with the design team to create effective advertising creatives and promotional copy.

Requirements:

• Bachelor's degree or higher, with more than 2 years of experience in operating overseas advertising platforms such as FB and Google.
• Fluent in English (listening, speaking, reading, and writing); experience in advertising placement for financial industry brand marketing is preferred.
• Proficient in using Excel and PPT, with strong data analysis and summarization abilities, and strong logical thinking skills.
• Strong innovation ability, communication and collaboration skills, and the ability to work under pressure.

Job Types: Full-time, Permanent

Pay: RM4,500.00 - RM7,000.00 per month

Benefits:

• Maternity leave
• Parental leave
• Professional development

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• STM/STPM (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Language:

• Mandarin (Preferred)