Performance Marketing Specialist

Job Summary:

The Performance Marketing Specialist is responsible for developing and executing comprehensive paid media campaigns across a diverse range of digital platforms. This role includes managing paid campaigns on established channels such as Meta (Facebook and Instagram) and Google (Google Ads PPC/GDN) and exploring new digital media platforms (DMPs) like TikTok, LinkedIn, and others that drive value. A key focus will be on optimizing cost-efficiency and maximizing conversions through a strategic, data-driven approach. The ideal candidate should be agile and forward-thinking, adapting quickly to emerging platforms and technologies to stay ahead in a dynamic digital landscape.

Job Responsibilities:

• Plan, execute, monitor, and optimize paid social campaigns across various platforms, including Meta (Facebook and Instagram), Google, TikTok, LinkedIn, and emerging DMPs, ensuring campaigns are data-informed and aligned with business goals.
• Oversee Programmatic Display Marketing initiatives with platforms such as Sociomantic, Criteo, and other demand-side platforms (DSPs), managing bids and audience targeting to drive efficiency and reach.
• Conduct in-depth keyword and display campaign management on Google Ads and other search engine advertising platforms.
• Continuously evaluate new platforms and tools to identify opportunities for strategic paid media investment, expanding beyond traditional channels.
• Collaborate on ad creative development and A/B testing strategies to optimize ad performance and align creative messaging with campaign objectives.
• Lead efforts in retargeting and display remarketing campaigns to enhance conversions and ROI across channels.
• Implement a robust test-and-learn methodology across all campaigns, focusing on incremental improvements through experimentation and optimization.
• Regularly analyze performance metrics and user acquisition funnels, providing detailed reports and actionable insights for stakeholders to drive ongoing improvements.
• Build and nurture relationships with platform representatives and service providers to ensure high service levels and that campaign KPIs are consistently met or exceeded.

Job Qualifications:

• 1–3 years of experience in paid social, PPC, and performance marketing, with proven expertise in digital marketing and analytics.
• Proficient in Meta Ads Manager, Google Ads, and Google Analytics, with experience in other paid media platforms (TikTok Ads, LinkedIn Ads, programmatic DSPs) considered a strong advantage.
• Strong analytical skills with an understanding of data-driven decision-making to drive performance.
• Ability to work efficiently in a fast-paced environment, consistently meeting deadlines and delivering high-quality results.
• Excellent written and verbal communication skills, with an ability to present complex data and insights to diverse stakeholders.
• Exceptional organizational and project management skills, with a strong attention to detail and ability to manage multiple campaigns effectively.
• Knowledge of effective budgeting strategies for campaign optimization to maximize ROI and achieve campaign objectives within allocated resources.
• A proactive, adaptable approach with a strong desire to stay current with industry trends and emerging technologies.

Job Types: Full-time, Permanent

Pay: RM3,500.00 - RM4,500.00 per month

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Performance Marketing: 2 years (Preferred)
• Paid Social: 2 years (Preferred)
• Meta Ads Manager: 2 years (Preferred)
• Google Ads: 2 years (Preferred)
• Google Analytics: 2 years (Preferred)