Loyalty Marketing and Engagement Manager

We are looking for an experienced Loyalty Marketing and Engagement Manager to lead and enhance our customer loyalty initiatives. The ideal candidate will have a proven track record in managing loyalty programmes, preferably within the retail sector, and possess a deep understanding of customer engagement strategies. This role is pivotal in driving customer retention, enhancing programme performance, and fostering long-term brand loyalty.

Job Responsibilities: -

• Loyalty Programme Management:

- Oversee the end-to-end management of our retail loyalty programme.

- Continuously evaluate and improve programme design, structure, and performance.

- Implement initiatives to increase customer enrolment, engagement, and retention.

• Campaign Development and Execution:

- Create and execute targeted marketing campaigns to promote loyalty programme benefits.

- Collaborate with marketing and in-store teams to design engaging promotions and events.

- Use data-driven insights to personalize offers and rewards for loyalty members.

• Customer Insights and Data Analysis:

- Analyze customer behaviour and loyalty data to identify trends and opportunities.

- Generate reports on key programme metrics such as enrolment, redemption, and ROI.

- Develop actionable strategies based on customer insights to optimize programme effectiveness.

• Partnerships and Collaboration:

- Build and maintain relationships with third-party vendors for rewards and technology solutions.

- Coordinate with internal teams, including IT, marketing, and operations, to ensure seamless execution.

• Customer Experience and Engagement:

- Enhance the overall customer experience through innovative and personalized loyalty solutions.

- Respond to customer feedback and implement improvements to address their needs.

- Stay updated on industry trends to keep the loyalty programme competitive and innovative.

Job Requirements

• Bachelor’s degree in Business, Marketing, E-commerce, or related field.
• Minimum [3-5] years of experience in loyalty programme management, preferably within the retail sector.
• Proven success in designing and executing customer retention strategies.
• Strong knowledge of CRM tools, loyalty platforms, and analytics software.
• Exceptional communication and collaboration skills.
• Customer-focused mindset with a passion for delivering superior experiences.
• Strong project management and organizational abilities.

Job Types: Full-time, Permanent

Pay: RM6,000.00 - RM7,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion

Schedule:

• Monday to Friday
• On call

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• Do you possess own transportation? (Car/ Motorcycle)
• What is your expected salary?
• What is your current/ last drawn salary?
• How soon are you available to start? (example, 1 month notice period / immediately / anytime)
• Are you able to read, write and speak Mandarin?

Education:

• Bachelor's (Preferred)

Experience:

• Loyalty Programme Management: 3 years (Preferred)