SENIOR CREATIVE DESIGNER
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Position Overview:
As a Senior Creative Designer, you will lead Texas Chicken Malaysia’s creative direction, managing the development of impactful designs across promotional campaigns, corporate branding, and Limited Time Offers (LTOs). This role requires a strong ability to collaborate with internal teams and regional or local agencies to ensure consistent and high-quality deliverables that meet the brand's objectives.
Key Responsibilities:
Creative Leadership and Concept Development:
· Spearhead creative themes for LTOs, seasonal promotions, and corporate branding campaigns.
· Propose regional recommendations and tailor campaign designs to resonate with diverse local audiences while maintaining brand identity.
· Develop and pitch bold, innovative concepts to internal stakeholders and regional counterparts.
Design and Execution:
· Deliver creative assets across multiple platforms:
- Promotional Materials: POSM, in-store signage, vouchers and coupons, digital menu boards, digital ads and more.
- Corporate Branding: Corporate event branding, and internal communication visuals.
- Digital Assets: Social media posts, motion graphics, website banner visuals, and email marketing templates.
- Packaging Design: Concepts for localized packaging.
Agency Collaboration (Including Regional Partners):
· Work closely with local and regional agencies to develop campaign strategies and deliverables.
· Provide detailed creative briefs, clear direction, and constructive feedback to external partners.
· Ensure assets produced externally align with Texas Chicken Malaysia’s branding and marketing strategies.
· Leverage insights from regional collaborations to incorporate cultural nuances into design concepts.
Project and Team Management:
· Manage multiple projects simultaneously, ensuring deadlines and budgets are met.
· Mentor junior designers and provide leadership within the creative team to elevate overall quality.
Qualifications:
· Bachelor’s degree in Graphic Design, Visual Arts, or related field.
· Minimum of 5 years of experience in a senior creative role, preferably in F&B or retail.
· Proven experience collaborating with local and regional agencies.
· Strong portfolio showcasing corporate branding, LTO campaigns, digital menu animation, video editing capabilities and regional adaptations.
· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and video editing tools.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM6,000.00 per month
Schedule:
- Day shift
- Monday to Friday