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Senior B2B Marketing Associate

Salary undisclosed


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We are looking for a Senior B2B Marketing Associate to manage end-to-end inbound marketing, which involves ideating, executing, and measuring year-long organic and paid marketing campaigns. The goal of this role is to drive lead generation, education, and sales conversion through highly creative and data-backed strategies.

  • Inbound marketing
    • Plan and execute organic and paid B2B campaigns
    • Manage regular inbound lead triaging, nurturing, and reporting
    • Create multi-channel campaigns to create value for and ultimately convert prospects, including but not limited to written and visual content, email marketing, advertising materials, and partnership activations
  • Reporting and analysis
    • Analyse data and metrics to measure the success of our inbound marketing campaigns and nurture strategies, and identify areas for improvement and provide recommendations to the team
  • Collaboration and engagement
    • Collaborate with cross-functional teams, including sales, clinical, and client success, to incorporate relevant insights in marketing campaigns

Requirements

  • Bachelor's degree in Marketing, Advertising, or a related field
  • 3-5 years of experience in B2B marketing (ads implementation, campaign execution and measurement on digital channels, data analysis)
  • 2-3 years of experience executing and measuring campaigns on digital advertising platforms, specifically LinkedIn Ads and Meta for Business
  • Candidates with experience using HubSpot (or anything similar) and Google Analytics preferred
  • Proven track record of successful project planning and delivery, with experience working on multi-channel and lead nurturing campaigns
  • Ability to work independently and as part of a team, with exceptional communication skills and a strong sense of accountability
  • Experience in visual and/or written content creation not required but would be nice to have

Benefits

  • Work in a diverse environment with people from over 10 countries
  • Unlimited annual leaves
  • Work flexibility
  • Medical coverage
  • Annual Wage Supplement (Bonus)
  • Christmas Leave (The team takes the whole Christmas week off separate from our leave policy)
  • Birthday Leave (1 day)
  • Holidays off
  • Quarterly mental health day off
  • Mental health benefits (Premium access to our app!)
  • Work-life balance and employee wellness
  • Regular social events where we have non work-related fun