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Business Development Manager

Salary undisclosed

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Company Description

We are an e-commerce business company located at Damansara Perdana, Petaling Jaya.

Check out our TT accounts at https://www.tiktok.com/@nykaaofficialmy & NYKAA Malaysia (@nykaawhitengcream) | TikTok

Role Description

We are seeking a dynamic and results-driven KOL Management Specialist to lead and oversee the full cycle of affiliate and influencer marketing initiatives. The ideal candidate will play a key role in identifying, recruiting, and managing high-quality Key Opinion Leaders (KOLs), TikTok Affiliates, live hosts, and MCN agencies that align with company values.

Key Responsibilities:

Affiliate & Influencer Management:

  • Identify, recruit, and manage KOLs, TikTok Affiliates, live hosts, and MCN agencies to enhance brand visibility and drive sales.
  • Develop and execute effective collaboration strategies for affiliates and influencers, ensuring alignment with business objectives.
  • Monitor and manage affiliate performance, including commission rates and sales outcomes.

Strategic Planning & Execution:

  • Create and implement strategic plans for live hosts, affiliates, and KOL collaborations.
  • Optimize strategies through continuous monitoring and data analysis to meet sales targets, GMV, and ROI goals.
  • Lead contract negotiations with live hosts and agencies, including commission rates, cooperation methods, and revenue sharing agreements.

Livestream Operations:

  • Oversee livestream operations, including scheduling, product selection, and performance monitoring.
  • Analyze sales data to enhance livestream revenue and improve campaign outcomes.
  • Develop and manage talent, providing mentorship and guidance to live hosts and affiliates.

Collaboration & Coordination:

  • Work closely with internal teams and stakeholders to align strategies and objectives.
  • Establish in-depth collaborations with influencers to drive revenue growth and achieve sales targets.

Data Analysis & Reporting:

  • Monitor and analyze key metrics from affiliates, KOLs, and live hosts to optimize campaign performance.
  • Provide data-driven insights and recommendations to senior management for continuous improvement.

Market Insights & Trend Analysis:

  • Stay updated on industry trends and emerging platforms.
  • Recommend strategies to increase brand awareness, attract new audiences, and boost sales.

Qualifications

  • Proven experience in affiliate and influencer marketing, preferably in a fast-paced consumer goods or e-commerce environment.
  • Strong understanding of livestreaming, TikTok affiliate programs, and influencer collaborations.
  • Exceptional negotiation, communication, and stakeholder management skills.
  • Data-driven mindset with the ability to analyze performance metrics and optimize strategies.
  • Experience in talent management and development of influencers and live hosts is a plus.