Business Development Manager
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Company Description
We are an e-commerce business company located at Damansara Perdana, Petaling Jaya.
Check out our TT accounts at https://www.tiktok.com/@nykaaofficialmy & NYKAA Malaysia (@nykaawhitengcream) | TikTok
Role Description
We are seeking a dynamic and results-driven KOL Management Specialist to lead and oversee the full cycle of affiliate and influencer marketing initiatives. The ideal candidate will play a key role in identifying, recruiting, and managing high-quality Key Opinion Leaders (KOLs), TikTok Affiliates, live hosts, and MCN agencies that align with company values.
Key Responsibilities:
Affiliate & Influencer Management:
- Identify, recruit, and manage KOLs, TikTok Affiliates, live hosts, and MCN agencies to enhance brand visibility and drive sales.
- Develop and execute effective collaboration strategies for affiliates and influencers, ensuring alignment with business objectives.
- Monitor and manage affiliate performance, including commission rates and sales outcomes.
Strategic Planning & Execution:
- Create and implement strategic plans for live hosts, affiliates, and KOL collaborations.
- Optimize strategies through continuous monitoring and data analysis to meet sales targets, GMV, and ROI goals.
- Lead contract negotiations with live hosts and agencies, including commission rates, cooperation methods, and revenue sharing agreements.
Livestream Operations:
- Oversee livestream operations, including scheduling, product selection, and performance monitoring.
- Analyze sales data to enhance livestream revenue and improve campaign outcomes.
- Develop and manage talent, providing mentorship and guidance to live hosts and affiliates.
Collaboration & Coordination:
- Work closely with internal teams and stakeholders to align strategies and objectives.
- Establish in-depth collaborations with influencers to drive revenue growth and achieve sales targets.
Data Analysis & Reporting:
- Monitor and analyze key metrics from affiliates, KOLs, and live hosts to optimize campaign performance.
- Provide data-driven insights and recommendations to senior management for continuous improvement.
Market Insights & Trend Analysis:
- Stay updated on industry trends and emerging platforms.
- Recommend strategies to increase brand awareness, attract new audiences, and boost sales.
Qualifications
- Proven experience in affiliate and influencer marketing, preferably in a fast-paced consumer goods or e-commerce environment.
- Strong understanding of livestreaming, TikTok affiliate programs, and influencer collaborations.
- Exceptional negotiation, communication, and stakeholder management skills.
- Data-driven mindset with the ability to analyze performance metrics and optimize strategies.
- Experience in talent management and development of influencers and live hosts is a plus.