Marketing Manager

Job Description

In this role that you are about to embark on, you are required to carry out the following responsibilities:

Marketing

• Develop multi-channel marketing strategies at Global HQ level to establish proper market positioning, pricing, and segmentation of the company’s products in alignment with business objectives to support the growth targets regionally
• Work with regional Country Heads to develop marketing plans and support sales targets to ensure business goals are met.
• Analyse competition on areas including product performance, branding, pricing, promotions.
• React to market swiftly according to economic and industry changes
• Provide technical expertise and advice in the marketing arena to senior management at Executive committee level with regards to tactical and strategic decisions facing the Group
• Driving digital and ecommerce strategy
• Create and build a strong brand for company’s paper products.
• Plan, execute and manage global marketing, branding and communication programs.
• Develop, improve and manage data reporting and analysis of CRM, CIM loyalty systems.
• Build Marketing competencies in Country offices
• Coach and develop team members

Product Management

• Review & improve existing product lines and developing new product launch
• Conduct competitive reviews, via recognized commercial presses.Secure endorsement where permitted
• Working with our production to Innovate new packaging protection while managing cost efficiency
• Keep up with technical advancements in the printing industry
• Recommend pricing architecture
• Understand contribution margin and increase yield over time by focusing on higher profit items
• Understand value chain from mill to store
• Review merchant / distributor plans and performance
• Track penetration of APRIL products at end-user level
• Develop key account program and incentivize performance
• Develop selling proposition and promotion materials
• Propose business building initiatives

Requirements

• Master / Degree in Marketing
• Minimum 10 years’ experience in relevant to B2B marketing and deep experiences in product management at a global HQ level
• With strong track records of leadership especially in Emerging countries
• Strong experiences in channel distributions and multi-channel marketing experiences
• Very hands on with daily operations and yet possess a strong business acumen to lead the team
• Stable career history with each marketing career
• Proficient in Microsoft Office applications – esp. PowerPoint
• Passionate and results driven with an eye for details
• Professional and mature disposition, independent and able to multi-task
• Strong communication & interpersonal skills
• Confident, meticulous, and ability to work in a fast-paced environment
• Ability to work in a team and under pressure
• Highly energetic and assertive
• Results oriented a goal getter
• Hungry for success
• Ability to lead change management