Digital Marketing (Kolej TVET)

Summary: The Digital Marketing and Design Specialist will develop, implement, and manage marketing strategies that drive engagement and enrollment for TVET Kolej. This role combines digital marketing initiatives with graphic design responsibilities, particularly in creating promotional materials such as flyers. Key Responsibilities: Content Creation: Develop engaging and informative content for the college's website, social media platforms, email newsletters, and other digital channels to attract prospective students. Graphic Design: Design eye-catching flyers and promotional materials that effectively communicate the college's programs and events. This includes collaborating with team members to ensure alignment with branding and messaging. Social Media Management: Create and manage social media profiles, including posting, monitoring engagement, and analyzing performance metrics across platforms like Facebook, Instagram, LinkedIn, and Twitter. SEO and SEM: Implement search engine optimization strategies to enhance organic search visibility and manage pay-per-click (PPC) advertising campaigns to drive targeted traffic. Email Marketing: Design and execute marketing campaigns to nurture leads and inform potential students about programs, events, and application deadlines. Analytics and Reporting: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, making data-driven decisions to optimize strategies. Collaboration: Work closely with faculty, admissions, and other departments to align marketing efforts with institutional goals and ensure accurate representation of programs. Brand Management: Ensure consistent messaging across all digital marketing channels and promotional materials. Market Research: Conduct research to identify trends and insights in the education sector, competitor analysis, and target audience preferences.