Digital Marketing Specialist (SEO)

JOB RESPONSIBILITIES • Oversee and manage all paid digital marketing accounts daily, monthly, and quarterly, following the marketing strategy to boost brand awareness and attract new customers. • Handle ongoing paid media campaigns to meet traffic, conversion rate, and sales targets across SEM, GDN, SEO, social media, and other relevant channels. • Create a promotional calendar and strategy to drive conversions. • Improve digital marketing and brand visibility, including web presence and social media platforms. • Plan and manage advertising budgets to ensure efficient allocation and maximize ROI. • Continuously analyze the competitive landscape, market developments, and consumer trends. • Conduct audience research and segmentation to effectively target the right demographics. • Stay updated with the latest digital marketing trends and suggest improvements for campaigns and brand strategies. • Troubleshoot and resolve technical issues related to advertising platforms and campaigns. • Report performance against KPIs (CTR, CPC, CPA, conversion rate, ROAS, etc.) and provide action plans to management promptly. • Collaborate with other departments and external marketing agencies to execute marketing initiatives and project strategies within the given timeline. • Assist the team with other marketing-related activities. JOB REQUIREMENTS • At least Diploma/Degree in Marketing/ Business Administration or relevant degree with minimum 3 years relevant working experience in Marketing/ Sales & Promotion • Experience in B2B marketing is a plus • Proficiency in using digital tools and platforms like adobe analytics, google analytics, google ads, SEO tools, social media management tools. • Great understanding of ad formats, targeting options, and optimization techniques on various platforms. • Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager). • Strong analytical skills and experience working with large datasets to derive insights. • Willingness to participate in other marketing activities (eg: On site exhibition/ marketing campaigns)