Marketing Manager

MAIN RESPONSIBILITIES

• Develop and implement marketing plans for the organization's products in order to meet established sales or market share targets. Activities may include: conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns, and monitoring sales performance.
• Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization's overall mission, vision, and long-term objectives.
• Define advertising objectives, recommend the choice of media and allocate internal and external resources so that advertising and promotion campaigns are effective, economical and appropriate for their intended audience.
• Select, and manage ongoing relationships with external vendors and agencies (e.g. printers, event organizers, graphic designers, advertising agencies, media outlets).
• Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
• Liaise with other functional and operational area managers (particularly in sales, customer service, production, research, and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals to achieve established sales and profit goals.

CORE COMPETENCIES

1) Adaptability

• Tries to understand changes in work tasks, situations, and the environment as well as the logic or basis for change.
• Treats change and new situations as opportunities for learning or growth.
• Focuses on the beneficial aspects of change; speaks positively about the change to others.
• Quickly modifies behavior to deal effectively with changes in the work environment
• Readily tries new approaches appropriate for new or changed situations
• Does not persist with ineffective behaviors.

2) Teamwork/ Collaboration

• Builds relationships by helping others feel valued, appreciated, and included in discussions.
• Places team or organizational goals ahead of personal goals.
• Offers to help others achieve mutual goals.
• Volunteers and exchanges ideas freely.
• Seeks out, uses and builds upon ideas from others.
• Gains agreement from partners to support ideas or take partnership-oriented action.

3) Initiative

• Takes thoughtful, yet timely, action when confronted with a problem or when made aware of a situation.
• Implements new ideas or potential solutions without prompting; does not wait for others to take action or request action.
• Takes action that goes beyond job requirements in order to achieve objectives.
• Looks for ways to improve efficiencies and reduce costs.

4) Innovation

• Identifies implicit assumptions in the way problems or situations are defined or presented.
• Sees alternative ways to view or define problems.
• Is not constrained by the thoughts or approaches of others.
• Draws upon multiple and diverse sources for ideas and inspiration.
• Brainstorms multiple approaches/solutions to approaching the business, processes, and daily work.
• Examines numerous potential solutions and evaluates each before accepting any.
• Targets important areas for innovation and develops solutions that address meaningful work issues.

5) Integrity

• Deals with people in an honest and forthright manner.
• Presents information accurately and completely.
• Performs actions as promised.
• Ensures that words and actions are consistent.
• Does not share confidential information
• Fairly represents the organisation’s capabilities.