Senior Marketing Executive

Salary undisclosed

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Key Responsibilities:

1. Marketing Strategy Development

Assist in planning and implementing comprehensive marketing strategies to increase brand awareness and drive foot traffic to our locations.
Identify and capitalize on market trends, customer needs, and competitive opportunities.
Collaborate with the creative team to develop impactful visuals and messaging.

2. Brand Management

Ensure consistent brand messaging across all marketing channels.
Develop creative campaign that resonates with our target audience and aligns with our brand identity.

3. Partnerships and Collaborations

Establish and maintain partnerships with corporate, media outlets, shopping malls marketing team and local businesses to amplify our marketing efforts.
Coordinate cross-promotional activities and sponsorships.

4. Performance Analysis

Monitor and analyze marketing metrics, providing actionable insights to improve campaign effectiveness.
Prepare regular reports on marketing activities and ROI.

5. Event Coordination

Organize and promote in-house and community events to enhance customer engagement.
Oversee the execution of marketing events to ensure they align with brand goals.

Qualifications:

Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in marketing, preferably in the food and beverage or hospitality industry.
Excellent communication and interpersonal skills.
Creativity and the ability to think outside the box.
Strong project management and organizational skills.
Ability to work in a fast-paced environment and manage multiple tasks effectively.

Job Type: Full-time

Pay: From RM3,100.00 per month

Benefits: